Summary
Overview
Work History
Education
Skills
Personal Details
Internship Projects
Certification
Accomplishments
Timeline
Generic

Parth Sandeep Deshpande

Navi Mumbai

Summary

Data enthusiast with hands-on experience in data interpretation, deep campaign analysis, and insight generation. Proven strengths in problem-solving, strategic thinking, and effective communication. Proficient in SQL, Power BI, Tableau, and Advanced Excel.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Programmatic Analyst

Yoptima Media Solutions PVT LTD
Navi Mumbai
01.2024 - Current
  • Company Overview: YOptima is a data-driven media and martech partner to marketers worldwide. They address the CMO's business growth objectives via programmatic media, growth consulting, and big data analytics. YOptima's programmatic media stack helps brands expand their targeted reach efficiently, and deliver growth by optimizing the marketing funnel for brand lift, search lift and incrementality.
  • Analyzed multi-dimensional campaign data to extract actionable insights and consistently achieve client's KPIs.
  • Managed end-to-end digital campaigns using platforms such as Google Ads, Meta Ads, DV360 and GTM.
  • Utilized tools like SQL, Power BI, Excel, Google Analytics, GTM and Looker Studio for performance tracking, dashboard creation and insight generation.
  • Collaborated with high-profile clients including HSBC, UHG, Adani, and Tata, delivering measurable impact on campaign performance and contributing to revenue growth.

Automation Engineer

Expanded Polymers System PVT LTD
Mumbai
06.2023 - 07.2023
  • Company Overview: Expanded Polymers System is an organization of dedicated professionals striving to design and develop and manufacture polyurethane raw materials for the zeal world.
  • The impact of the role was to understand the automation techniques prevalent in the company which reduced human intervention by 60% . Developed and deployed a project on Logix500 for automation of a Conveyer belt based manufacturing system.

Education

Btech - Electrical, Electronics and Communications Engineering

Vellore Institute of Technology
Vellore
05-2024

CBSE(Class XII) -

Delhi Public School
Navi Mumbai
01.2020

CBSE (Class X) -

Delhi Public School
Navi Mumbai
01.2018

Skills

  • SQL
  • PowerBI
  • Insight generation
  • Advanced Excel
  • Google Analytics
  • Python
  • Computer Networks
  • DV360
  • Google ads
  • Meta ads
  • Looker Studio

Personal Details

  • Age: 23
  • Gender: Male

Internship Projects

  • Automated YouTube Channel Scraper: Engineered a tool leveraging the YouTube API and BERT AI model to autonomously retrieve YouTube channels on google colab based on user-defined keywords. Developed and trained the model to fetch channel details such as subscriber count, views, average monthly users and description against the Youtube Channels. This project reduced the human effort of finding Channels online by 95%.
  • Campaign Optimizer Tool: Designed and implemented a data analytics project using MySQL and Tableau to derive insights from marketing data Integrated various data sources such as website traffic logs, social media engagement metrics and campaign performance data into a centralized MySQL database. Developed SQL queries and procedures to extract actionable insights, track key performance indicators (KPIs), and visualize data trends using Tableau.

Certification

  • DV360 Certification
  • Google ads Display Certification
  • SQL and Business Intelligence Certification
  • Power BI Certification

Accomplishments

Revolutionizing farming with a smart irrigation system for sustainable agriculture: deployed an innovative automatic irrigation system tailored for farmers, addressing water efficiency and farm protection The project was successfully published in ICESC 2023, demonstrating strong technical expertise and project management skills

Timeline

Programmatic Analyst

Yoptima Media Solutions PVT LTD
01.2024 - Current

Automation Engineer

Expanded Polymers System PVT LTD
06.2023 - 07.2023

Btech - Electrical, Electronics and Communications Engineering

Vellore Institute of Technology

CBSE(Class XII) -

Delhi Public School

CBSE (Class X) -

Delhi Public School

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Parth Sandeep Deshpande