PARTH SANDEEP DESHPANDE
Navi Mumbai,Maharashtra
Summary
Data enthusiast with hands-on experience in DV360, Meta ads, Google Ads, Amazon ads and deep campaign analysis.Proven strengths in problem-solving, strategic thinking, and effective communication. Proficient in SQL, Power BI, Tableau, and Advanced Excel.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Programmatic Analyst
Yoptima Media Solutions PVT LTD
Navi Mumbai, Maharashtra
01.2024 - 06.2026
- Managed end-to-end digital campaigns using platforms such as Google Ads, Meta Ads, DV360 and GTM.
- Utilized tools like SQL, Power BI, Excel, Google Analytics, GTM and Looker Studio for performance tracking, dashboard creation and insight generation.
- Collaborated with high-profile clients including HSBC, Nua pads, Adani, and Tata 1mg, delivering measurable impact on campaign performance and handling 50L/ month budget.
- YOptima is a data-driven media and martech partner to marketers worldwide. They address the CMO's business growth objectives via programmatic media, growth consulting, and big data analytics. YOptima's programmatic media stack helps brands expand their targeted reach efficiently, and deliver growth by optimizing the marketing funnel for brand lift, search lift and incrementality.
Manager Programmatic
WPP Media
Mumbai
06.2026 - Current
- Serve as the account manager driving end-to-end media planning, strategy, and execution for SonyLIV, successfully managing full-funnel branding and performance objectives
- Oversee and optimize programmatic execution across all digital campaigns with a monthly ad spend portfolio averaging ₹1 Crore.
Education
Btech - Electrical, Electronics and Communications Engineering
05.2024
GPA: 8.64/10
CBSE(Class XII) - undefined
01.2020
GPA: 90.7%
CBSE (Class X) - undefined
01.2018
GPA: 95.2%
Skills
- SQL
- PowerBI
- Insight generation
- Advanced Excel
- Google Analytics
- Python
- Computer Networks
- DV360
- Google ads
- Meta ads
- Looker Studio
Websites
Certification
- DV360 Certification
- Google ads Display Certification
- SQL and Business Intelligence Certification
- Power BI Certification
Personal Information
- Age: 24
- Gender: Male
Internship Projects
- Automated YouTube Channel Scraper, Engineered a tool leveraging the YouTube API and BERT AI model to autonomously retrieve YouTube channels on google colab based on user-defined keywords. Developed and trained the model to fetch channel details such as subscriber count, views, average monthly users and description against the Youtube Channels. This project reduced the human effort of finding Channels online by 95%.
- Campaign Optimizer Tool, Designed and implemented a data analytics project using MySQL and Tableau to derive insights from marketing data. Integrated various data sources such as website traffic logs, social media engagement metrics and campaign performance data into a centralized MySQL database. Developed SQL queries and procedures to extract actionable insights, track key performance indicators (KPIs), and visualize data trends using Tableau.
Timeline
Manager Programmatic - WPP Media
06.2026 - Current
Programmatic Analyst - Yoptima Media Solutions PVT LTD
01.2024 - 06.2026
Vellore Institute of Technology - Btech, Electrical, Electronics and Communications Engineering
Delhi Public School - CBSE(Class XII),
Delhi Public School - CBSE (Class X),