Parth Shaligram

• Grew market share and profitability by developing and implementing sales strategies.

Increased business flow by managing the sales pipeline against clear objectives.

Improved sales results through training that increased product knowledge and sales techniques.

• Improved team output through leadership of 30 inside and field sales executives.

Strengthened senior decision-making by providing insights on revenue generation and market penetration.

• Improved win rates by analysing sales data to refine tactics and execution.

Reduced performance friction through regular team meetings on targets and strategies.

Expanded opportunity coverage by recording sales activity and spotting underserved trends.

• Generated more qualified leads through targeted marketing campaigns and tight coordination.

• Enhanced offer relevance by collaborating with product development to align products with customer demand.

Reduced overhead while improving sales efficiency by streamlining processes and systems.

• Increased forecasting accuracy through CRM tracking of interactions and performance trends.

Protected competitiveness by monitoring competitors and updating sales strategies.

Raised productivity outcomes by implementing rigorous training for the sales team.

Business Strategy & P&L Leadership: Led category-level P&L
ownership of ₹18 Cr with 50 program with 4 team leads,
defining and executing growth strategies to achieve revenue,
transaction, and profitability targets through structured planning
and execution.
• Go-To-Market, Acquisition & Cross-Functional Execution:
Designed customer acquisition and GTM strategies,
collaborating with product, marketing, and operations teams to
scale demand, improve conversion efficiency, and support new
initiatives.
• Data-Driven Performance & Capability Building: Drove KPI-led
performance management using CRM and analytics to identify
growth opportunities, refine offerings, and enhance productivity,
while building and mentoring high-performing teams aligned to
business objectives.

• Streamlined sales pipeline processes to ensure steady business flow and achieve sales objectives.
• Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
• Inspired sales staff by implementing motivational strategies that promoted continuous improvement in sales techniques through competitions and personalised coaching plans.

• Revenue Growth & Category Ownership: Owned a ₹16 Cr
category leading a team of 25 program advisors delivering
~20% revenue growth through data-driven sales planning, KPI
benchmarking, and turnaround of underperforming segments.
• Operational Excellence & Digital Enablement: Improved sales
productivity and distribution efficiency by aligning daily
execution with KPIs, optimizing resource utilization, and
leveraging Salesforce CRM, Tableau dashboards, and digital
sales campaigns to drive a 25% increase in lead generation

• Collaborated with team members to achieve target results.
• Managed complaints with calm, clear communication and problem-solving.
• Maintained clean, safe working environments to eliminate accident risks.