Parul Rautela
Summary
Results-driven Ad Operations Specialist at Sony Pictures Network India with strong expertise in Google Ads management and data analysis. Demonstrated success in optimizing campaign budgets and enhancing marketing strategies through data-driven insights. Skilled in cross-functional collaboration and problem-solving, consistently delivering impactful solutions that improve performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Ad Operations Specialist
Sony Pictures Network India
02.2023 - Current
- Managed budgeting for campaigns and monitored spend against allocated budgets.
- Analyze data related to geographic and demographic performance, providing insights to enhance marketing strategies.
- Collaborate with sales, product, and tech teams to troubleshoot ad technology issues, and drive resolutions.
- Conduct testing of ads to ensure optimal performance and adherence to quality standards.
Associate Consultant
EXL Services
01.2021 - 07.2021
- Developed and maintained the databases, optimizing the data system, and reorganizing information into a readable format.
- Coordinate closely with international clients to understand their requirements, and ensure effective communication throughout the project lifecycle.
Associate Operations Manager
Careers360
11.2018 - 04.2020
- Supervised content operations for rendering and achieving quality services.
- Created informative articles and exam preparation content, contributing to the creation of valuable resources.
- Managing a team of 10 subject matter experts.
- Worked with cross functional teams for debugging the product issues and gathered user feedback to improve the product services.
Data Analyst
CollegeDekho
10.2016 - 04.2017
- Maintained or updated business intelligence tools, databases or dashboards.
- Worked with internal teams to understand business needs and changing strategies.
- Prepared detailed reports by collecting, analyzing, and summarizing information and trends.
Operations Associate
HT Media Ltd.
11.2014 - 10.2016
- Handling and counseling the students and job seekers for their studies in India's colleges.
- Handling the education fairs.
Education
PGDBA - Operations Management
Symbiosis Distance Learning Center
01-2018
Bachelor of Commerce -
Delhi University
01-2014
CLASS XII - COMMERCE
CBSE
01-2011
CLASS X -
CBSE
01-2009
Skills
- Google Ads management
- Campaign oversight
- Data analysis
- Ad technology support
- Budget control
- Performance evaluation
- Database administration
- Cross-functional teamwork
- Problem-solving skills
- Event planning
- Microsoft Office proficiency
Affiliations
- Traveling
- Exploring New Business Ideas and Insights
Certification
- Google Analytics for Beginners
- The fundamental of Digital Marketing
References
References available upon request.
Timeline
Ad Operations Specialist
Sony Pictures Network India
02.2023 - Current
Associate Consultant
EXL Services
01.2021 - 07.2021
Associate Operations Manager
Careers360
11.2018 - 04.2020
Data Analyst
CollegeDekho
10.2016 - 04.2017
Operations Associate
HT Media Ltd.
11.2014 - 10.2016
PGDBA - Operations Management
Symbiosis Distance Learning Center
Bachelor of Commerce -
Delhi University
CLASS XII - COMMERCE
CBSE
CLASS X -
CBSE
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