Parveen Kumar

Strategic, results-driven leader with 15+ years of progressive experience in Agri Implements, Electric Tractors, and Rural Market Development. Demonstrated expertise in dealer network expansion, rural penetration, government subsidies, farmer engagement, product demonstration, and technical troubleshooting. Adept at translating corporate strategy into land-touch solutions, empowering farmers with efficient, high-performance machinery while driving market share, revenue growth, and brand leadership across North and Central India.

• Built 100+ dealer networks across Haryana, Punjab, Rajasthan, UP, Uttarakhand, MP, Bihar, Himachal, and J&K.
• Directly enabled adoption of modern implements and electric tractors by thousands of farmers, increasing productivity and revenue.
• Successfully executed state-wise micro-market studies at district, block, and village levels to guide product placement and sales strategies.
• Conducted hands-on product demonstrations, workshops, and training sessions, bridging corporate solutions to farmer requirements.
• Drove brand awareness, exhibitions, and subsidy compliance, resulting in measurable sales growth and market leadership.

• Dealer & Channel Leadership: Recruitment, management, and motivation of dealer networks across multiple states.
• Rural Market Expertise: Deep knowledge of soil, crop patterns, and farmer needs to ensure product suitability.
• Government Liaison: Expert in agriculture subsidy schemes, compliance, and approvals.
• Product Demonstration & Training: Field-level testing, feedback integration, and farmer education.
• Strategic Marketing & Brand Promotion: Agri exhibitions, workshops, and high-visibility campaigns.
• Technical & Quality Oversight: Troubleshooting, machine optimization, workshop inspections, and safety standards.