Ranjan Deb
Zonal Manager- Sales Development
Kolkata
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Zonal Manager East- Sales Development
Piramal Pharma Limited
09.2022 - Current
- Supporting the Zonal business of 16 Cr per month through: Implementing GTM strategies in the zone
- Coverage planning according to the class of Town planned and field force optimization for better productivity
- Implementing Super Stockist channel, initiating DMS rollout by leading successful coordination amongst different stakeholders.
- Custodian of the DVL for the Zone across the verticals
- Trade Marketing role limited to Channel/ Loyalty program, strategizing growth and tracking their performances
- Implementing and tracking Geo Compliance in the Zone, across all the verticals
- Tracking NPD and EPD distribution against planned target
- Tracking BPO, VPO, TLS, VPD, etc- For productivity improvement
- Expense Automation- planning and implementation
- Ideation and implementation of Joint Field Work report along with Analytics team to analyze the impact of an S.O’ market work.
- Custodian for every H.O activity that gets implemented in the Zone.
Area Business Manager, Consumer (OTC)
Piramal Pharma Limited
09.2019 - 09.2022
- Taking care of entire North East region and reporting to ZBM
- Team strength handled was of 6 S.O (on role) and 32 TSI (on role)
- Monthly turnover of around 1.70 crore per month
- Distributor consolidation for better distribution reach and increasing turnover Handling CFA related issues
- Monitoring team SFE parameters on outlet wise product planning and quantity distribution, MSL, call coverage, productivity, gap outlet monitoring, activities, displays and merchandising, NPD and EPD distribution
- Implementation of Model outlets with window displays in 10+ lac population towns, retail and wholesale loyalty program
- Managing coordination across finance and supply chain, cfa for better sales output and check on distributor’s credit and payment realization
- Involved in coaching, guiding and mentoring S.O and TSI through their AC and DC program.
- Forecasting of stocks with respect to outlet wise distribution planning.
Area Sales Manager, Consumer (OTC)
Sun Pharma CHC
10.2018 - 08.2019
- Handling channel sales through distributors and stockiest Handling monthly turnover of around 1 crores per month
- Handling team strength of 6 S.O (on role)
- Monitoring team SFE parameters on outlet wise product planning and quantity distribution, MSL, call coverage, productivity, gap outlet monitoring, activities, displays and merchandising, secondary schemes, loyalties and qps etc.
- Establishing strong liaison with top distributors.
Area Sales Manager, Consumer (OTC)
Merck Ltd. (A Procter and Gamble OTC Division.)
03.2016 - 10.2018
- Handling channel sales through distributors and stockist Handling a monthly turnover of around 2 crores per month
- Handling team strength of 11 people both on and off role
- Monitoring team SFE parameters on call coverage and call average, activities, displays, MSL, schemes, loyalties and qps etc.
Territory Sales Incharge
Reckitt Benckiser India Ltd.
01.2013 - 03.2016
- Handling Distribution and channel sales
- Handling monthly turnover of around 1.5 crores per month
- Managing team of distributor sales representative MSL, ECO, NPD, EPD tracking and distribution Channel loyalty implementation Implementation of Geo tagging Chemist channel initiation with separate DB infrastructure as pilot project.
Territory Sales Incharge
CIPLA LTD.
06.2010 - 01.2013
Territory Executive
MICROLABS LTD
06.2009 - 06.2010
Education
MBA - Marketing
Icfai University
Dehradun, India 06.2007 - 07.2009
Skills
Employee Coaching and Mentoring
Business Development
Analytical Thinking
Teamwork and Collaboration
Employee Coaching and Mentoring
Problem Resolution
Needs Assessment
Work Planning and Prioritization
Performance Tracking and Evaluation
Academics
- 2003-2006, B. Com (Hons.), Calcutta University
- 2001-2003, Higher Secondary, S.A.Jaipuria College
- 2001, ICSE, St. Thomas Day School
Summer Internship Project
Outlook Publishing India Pvt. Ltd., 16 weeks, Marketing for print media
Technical Snapshot
Proficiency in Excel, Power Point, Word & basic knowledge of Internet
Personal Information
- Father's Name: Dip Deb
- Date of Birth: 10/06/84
- Marital Status: Married
Timeline
Zonal Manager East- Sales Development
Piramal Pharma Limited
09.2022 - Current
Area Business Manager, Consumer (OTC)
Piramal Pharma Limited
09.2019 - 09.2022
Area Sales Manager, Consumer (OTC)
Sun Pharma CHC
10.2018 - 08.2019
Area Sales Manager, Consumer (OTC)
Merck Ltd. (A Procter and Gamble OTC Division.)
03.2016 - 10.2018
Territory Sales Incharge
Reckitt Benckiser India Ltd.
01.2013 - 03.2016
Territory Sales Incharge
CIPLA LTD.
06.2010 - 01.2013
Territory Executive
MICROLABS LTD
06.2009 - 06.2010
MBA - Marketing
Icfai University
06.2007 - 07.2009