Payal Gupta
Senior Research Associate
Gurgaon
Summary
Market Research professional with over 3 years of experience in qualitative and quantitative research, specializing in sectoral studies, company profiling, and primary research with senior decision-makers. Proven ability to engage with C-level stakeholders and deliver actionable insights for international clients. Experienced in feasibility assessments, and strategic growth initiatives across multiple industries. Adept at working in global consulting environments with stakeholders across India and overseas markets.
Overview
4
4
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Senior Research Associate
Unimrkt Research
02.2022 - Current
- Lead qualitative and quantitative research across diverse sectors to support market sizing, competitive analysis, feasibility studies, and strategic decision-making for global clients.
- Manage and review primary research initiatives, including interviews with CXOs, CFOs, VPs, Directors, and senior functional leaders, ensuring high-quality, decision-ready insights.
- Perform advanced secondary research to analyze macroeconomic trends, sector growth drivers, regulatory frameworks, and investment climate in India.
- Translate complex datasets and research findings into clear, actionable recommendations for international clients across Europe, North America, and Asia.
- Manage project timelines and resources to ensure timely completion of studies.
- Oversee quality control, logic checks, and data validation, ensuring consistency and accuracy across deliverables.
- Act as a key point of contact for internal coordination and client communication, providing regular progress updates and strategic inputs.
Marketing Intern
HappyLocate
08.2021 - 10.2021
- Conducted market research to identify potential brand partners and industry opportunities.
- Engaged with external stakeholders and supported onboarding of 4 strategic brand partners.
- Assisted in analyzing customer value propositions and partnership feasibility.
Sales & Marketing Intern
Inplore TLS Consultants
05.2021 - 07.2021
- Conducted market research and supported product pitching initiatives.
- Converted 5 out of 31 prospective clients, contributing to revenue generation.
- Prepared daily sales and performance reports using MS Excel.
Education
MBA - Marketing
Doon Business School
Dehradun07.2022
Bachelor of Commerce - Honours
The Bhawanipur Education Society College, CU
Kolkata08.2020
Skills
Qualitative and quantitative research
Primary research (CXO, senior management interviews)
Secondary research and competitive intelligence
Project management
Client communication and stakeholder management
Cross-functional collaboration
Leadership skills
Competitive analysis
Accomplishments
- Certificate of Merit for Top Achievers – MBA Program.
- Certificate of Achievement – Pre-Early Bird Competition, Insplore TLS Consultants.
Certification
Market Research and Consumer Behavior – IE Business School
Timeline
Senior Research Associate
Unimrkt Research
02.2022 - Current
Marketing Intern
HappyLocate
08.2021 - 10.2021
Sales & Marketing Intern
Inplore TLS Consultants
05.2021 - 07.2021
Bachelor of Commerce - Honours
The Bhawanipur Education Society College, CU
MBA - Marketing
Doon Business School
Awards & Honors
Certificate of Merit for Top Achievers – MBA Program., Certificate of Achievement – Pre-Early Bird Competition, Inplore TLS Consultants.