Piyush Rana
Summary
Dynamic marketing professional with a proven track record at Innovaccer, excelling in lead generation and campaign optimization. Skilled in multi-channel outreach and CRM tools, I generated over $1.2M in NPV while fostering cross-functional collaboration. Passionate about data-driven strategies and enhancing prospect engagement to drive business growth.
Overview
3
3
years of professional experience
Work History
Associate Growth Marketing
Innovaccer
Noida
01.2025 - Current
- Led multichannel cold outreach (LinkedIn, email, cold calls) using tools like Nooks, Outreach, and Orum, driving high-quality lead generation, data capture, and campaign performance optimization through Salesforce and ABM platforms.
- Generated $1.2M+ in NPV ( $400K as an intern and $700K as an associate in 4 months ) by executing targeted campaigns and coordinating closely with Sales, Events, and Conferences teams.
- Ranked in the top 3 reps out of 70, managing end-to-end lead workflows, analyzing metrics, and streamlining prospect engagement across key accounts.
Machine Learning Trainee
Chandigarh University
Mohali
06.2023 - 08.2023
- Applied ML algorithms (Decision Trees, Random Forests, SVM) with strong preprocessing (missing values, outlier handling, normalization) to build high-accuracy classification and prediction models.
- Developed breast cancer and diabetes prediction models, extracting actionable insights through visualizations to support data-driven decision-making.
Education
Bachelor of Engineering - Computer Science
Chandigarh University
Chandigarh, Punjab06-2025
12th & 10th - Non-Medical(PCM)
Spring Dale Senior School
Amritsar, Punjab05-2021
Skills
- Lead Generation & Pipeline Management
- Prospect Outreach & Coordination
- Campaign Performance Tracking & Analytics
- Multi-channel Marketing (Email, LinkedIn, Calls)
- Account-Based Marketing (ABM)
- Data Capture, Segmentation & Management
- Cross-functional Collaboration (Sales, Events, Conferences)
- CRM & Automation Tools (Salesforce, Outreach, Nooks, Orum)
- Market Research & Target Account Identification
- Optimization of Outreach Workflows and Conversion Funnels
Timeline
Associate Growth Marketing
Innovaccer
01.2025 - Current
Machine Learning Trainee
Chandigarh University
06.2023 - 08.2023
Bachelor of Engineering - Computer Science
Chandigarh University
12th & 10th - Non-Medical(PCM)
Spring Dale Senior School