Pooja D

As an Eloqua Analyst, I have been responsible for executing and managing marketing automation campaigns in both B2B and B2C environments. My work involves designing and creating marketing emails, segmenting audiences, and setting up field merges using Customer Data Objects (CDO). I collaborate closely with marketing teams to create personalized customer journeys that drive engagement and business outcomes.

Key Roles and Responsibilities:

• Campaign Creation and Execution: Developed and launched multi-channel marketing campaigns in Eloqua, targeting both B2B and B2C customers.
• Email Marketing: Designed, built, and executed email campaigns with personalized content for segmented audiences using dynamic field merges and CDOs.
• Audience Segmentation: Created and managed segmentation strategies to deliver targeted and relevant communications, enhancing customer engagement and conversion.
• Data Management: Set up and managed Customer Data Objects (CDOs) for personalized customer experiences and campaign automation.
• Field Merge Setup: Integrated and configured field merges to dynamically pull data for personalized email content and other communication channels.
• Campaign Reporting: Analyzed and reported on campaign performance, providing actionable insights to optimize future campaigns.
• Collaboration: Worked closely with sales, marketing, and IT teams to align campaign strategies with business goals.
• Lead Nurturing: Assisted in setting up lead nurturing programs to engage prospects and guide them through sales funnel.

• Focused on delivering Best Practices, Product & Domain Education and Configuration to marketing and sales organizations to ensure that their investment in marketing technology is maximized
• Provide advisory and support to a variety of organizations
• Technology: ELOQUA, Adobe Dreamweaver, Adobe Photoshop, SQL, Basics of Tableau
• Client: IWG, Schneider Electric
• Evaluate client needs and develop strategic marketing automation roadmap and solutions that fit business requirements
• Implement marketing technologies with Eloqua including: On24, Salesforce, Oracle social network platform (Facebook, LinkedIn)
• Develop automation testing efforts for Eloqua, Salesforce, and other integrated technology platforms
• Define and implement QA Processes, procedures, workflows, and develop documentation for internal sharing
• Build complex multi-step campaigns and marketing assets including: Custom Data Objects, dynamic content, emails, signature rules, and segmentation
• Develop testing strategy for continuous improvement and optimization
• Creating Eloqua forms and landing pages as per the requirement
• Collaborate with cross functional teams to develop, execute and test marketing campaigns/assets
• Implement and promote email best practices including A/B Testing, segmentation, dynamic content and data cleansing to increase email and campaign engagement
• Support web development team with web content auditing and asset management
• Ownership of email marketing analytics and reporting including: Report creation, monitoring Database health, tracking effectiveness and efficiency across all campaigns, and hosting regular sessions to update stakeholders on campaign performance against KPI's

• Project: Global Marketing Shared Services [GMSS] - List Management
• Technology: ELOQUA, SQL, PL/SQL
• Client: Oracle Corporation
• (Internal Oracle Partner/clients from different regions) Globally and LAD region
• Analysis of data from Oracle Marketing Database and advising campaign managers about various options for optimizing audience targeting, for organizing events and launching marketing campaigns via Eloqua
• Supporting as an Analyst for Global and LAD region list management process - Pull high-quality contact lists using Eloqua Segmentation/SQL Developer to support Marketing and Sales initiatives- including email, direct mail, and telemarketing campaigns
• Campaign Management, Nurturing and Reporting - Build the canvas flow on Eloqua System for nurture and multi-touch campaign
• Create PL/SQL package to feed the ongoing nurture campaigns
• Coordinating with Cross-Functional teams like Web Marketing, Quality and Data Upload etc
• Understand the Campaign / Marketing Manager's requirement for targeted audience from various regions and LOBs
• Campaign Management & Nurturing using marketing automation tools Eloqua
• Prepare SQL/PL/SQL Script / prepare Procedures based on criteria and pull the right targeted audience's contact details of various channels (Email/Phone/Postal) from multiple databases
• Upload/Provide list on Eloqua Based on requirement
• Capture the responses generated for various Eblasts/Campaigns
• Email reporting for various Campaigns