POOJA PAUL
Associate Consultant
Summary
Experienced Market Research and Competitive Intelligence Consultant with 7 years in pharmaceutical consulting, specializing in Oncology, Rare Diseases, and Immunology. Skilled in conducting end-to-end market research, generating strategic insights, and leveraging data analytics to support commercial decision-making. Expertise in qualitative & quantitative research, competitive benchmarking, and project management, with a strong ability to synthesize complex data into actionable recommendations.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Associate Consultant - Business Research & Social Listening
Beghou Consulting
10.2022 - 02.2025
- Led end-to-end Competitive Intelligence projects, integrating primary (KOL interviews, advisory boards) and secondary research (clinical trials, pipeline analysis, regulatory updates) to inform strategic decisions across therapeutic areas such as oncology and rare diseases.
- Monitored and analyzed competitor activities, pipeline assets, trial designs, and regulatory milestones to identify market threats, innovation trends, and whitespace opportunities.
- Synthesized complex clinical, commercial, and regulatory data into clear, actionable insights supporting product lifecycle strategy, launch readiness, and strategic planning.
- Partnered cross-functionally with brand, medical affairs, market access, and commercial teams to align CI outputs with business goals and maximize impact.
- Designed and executed qualitative and quantitative research to support commercial opportunity assessments, go-to-market planning, and product positioning.
- Managed multiple research streams simultaneously, including external vendor coordination, budget tracking, and deliverable quality control.
- Created visually compelling presentations and dashboards in PowerPoint, translating intelligence into strategic narratives for senior leadership and global teams.
- Maintained up-to-date CI knowledge hubs and repositories, ensuring stakeholders had access to timely, relevant intelligence across priority indications.
Analyst - Business Analysis
Indegene
01.2022 - 09.2022
- Conducted comprehensive CI landscape assessments, including pipeline analysis, clinical trial benchmarking, and competitor profiling across oncology and respiratory indications.
- Delivered epidemiology-based opportunity assessments to support early-stage product planning and commercial evaluations.
- Created therapeutic area newsletters and monitoring reports, tracking competitor activities, regulatory changes, trial updates, and market events.
- Supported brand and strategy teams with strategic insights and alerts to guide decision-making and competitive preparedness.
- Collaborated with cross-functional stakeholders to align deliverables with evolving client intelligence needs and therapy area priorities.
Senior Associate - Market Research
WNS Global Services
08.2019 - 12.2021
- Conducted in-depth secondary research using databases like GlobalData, Cortellis, and ClinicalTrials.gov to support global pharma and biotech clients.
- Delivered competitive landscape assessments, including asset deep dives, mechanism of action analysis, and clinical development timelines.
- Created therapy area overviews and product landscape decks to support pipeline planning and business development.
- Performed market sizing, epidemiology analysis, and treatment flow mapping to identify growth opportunities and commercial potential.
- Synthesized insights from clinical, regulatory, and commercial data to support strategic decision-making for early- and late-stage assets.
- Collaborated with internal stakeholders and clients to tailor research deliverables as per business objectives and market dynamics.
- Monitored real-time market activity and developed CI trackers and news alerts for timely strategic insights.
Associate - Pipeline Intelligence
IQVIA
01.2018 - 08.2019
- Tracked and analyzed global drug pipelines, clinical trials, and development timelines across key therapy areas.
- Developed asset and competitor profiles to support portfolio strategy and business development.
- Maintained pipeline trackers and databases, ensuring timely and accurate updates from public and proprietary sources.
- Delivered concise, insight-driven reports to support strategic decision-making for pharma clients.
Education
MBA - Pharmaceutical Sciences
DIPSAR
08.2016 - 07.2018
Bachelor of Pharmacy - Pharmaceutical Sciences
Jiwaji University
07.2012 - 08.2016
Skills
Strategic issue analysis
Team collaboration
Strategic thinking
Market research
Data visualization
Report writing
Industry knowledge
Data collection and analysis
Microsoft office expertise
Analytical thinking
Research and development
Business analysis
Certification
Google Analytics
Timeline
Google Analytics
04-2025
Generative AI for Business Analysts
04-2025
Business Analytics
04-2025
Associate Consultant - Business Research & Social Listening
Beghou Consulting
10.2022 - 02.2025
Analyst - Business Analysis
Indegene
01.2022 - 09.2022
Senior Associate - Market Research
WNS Global Services
08.2019 - 12.2021
Associate - Pipeline Intelligence
IQVIA
01.2018 - 08.2019
MBA - Pharmaceutical Sciences
DIPSAR
08.2016 - 07.2018
Bachelor of Pharmacy - Pharmaceutical Sciences
Jiwaji University
07.2012 - 08.2016
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