Poojalakshmi Venkatkrishnan

• Proven capability in Brand Management for the Kitchen Appliances Business Unit & NPG Group (Nirlep Cookware-Pressure Cookers- Gas Stoves)with responsibilities exhibited as under

- Brand Positioning & Competition Analysis

- Budgeting & Planning for Annual Marketing Strategy for sustained leadership in the key categories + growth in targeted categories

- Campaign Planning & Execution : Demonstrated expertise in all parameters, namely

>>Creative Communication Route : Curated communication designs that encapsulated the product's key benefit , the differentiated offering and the brand proposition, as against competition and in line with the desired objective, for seamless resonance across ATL & BTL. Special focus on CCPA 2020 compliance to avoid campaign thwarts & business losses arising from legal standpoint.

>>Media Planning : Judicious selection of media elements & vehicles to ensure planned visibility & outreach of the tailored campaigns as per the targeted outcomes for TV, Print, Digital, Outdoor and other media deployed. Achieved desired Campaign Metrics in terms of Reach,Frequency, OTS, CPV/CPT that in turn drove visibility & tertiary offtakes for Business for key categories - Mixer Grinders, Food Processors, Nirlep Cookware etc.

>>Digital Assets : Harnessed the power of Internal & External Digital Assets for Brand-Product Communication, facilitated e-business with rich & extensive content support across key Digital Consumer Touchpoints.

- Extended robust support by via of Product/Brand Communication Support for year round Launch Collaterals, BTL Interventions, Festive Campaigns and other tactical measures to aid Business Revenues & Brand Strengthening on adhoc basis.

Received the *Achieverz* Award (BEL Rewards & Recognition Program) for Excellence in Brand Building for Q3 FY2019-2020

• Assisted & collaborated with the Senior Brand Managers to drive the Brand Management objectives for all the Business Units of BEL Consumer Products, namely

- Lighting

- Fans

- Kitchen Appliances

- Domestic Appliances

• Gained in-depth product, brand & industry expertise for all the 33+ categories by virtue of

- Day-to-day Category handling

- Collaterals' preparation

- Campaign Planning & executional assistance

- Ecommerce Portfolio building

- Content Updation, Enhancement & Enrichment on Digital Touchpoints

• Brief stint with Consumer Marketing Insights & Research Function along with the ABM role : Facilitated Brand Studies, New Product Introduction Studies, U&A studies and other business research interventions through FY2018-19

Received the *Achieverz* Award (BEL Rewards & Recognition Program) for Excellence in Brand Building for Q2 FY2018-2019

• Joined as an enthusiastic Campus Recruit for the Product Management of Irons' Category.
• Immersed into the product category to gain in-depth knowledge of product functioning, pricing strategy, revenue & costing metrics, distribution & sales.
• Conducted *Design Thinking & Ideation* workshops for the entire Consumer Products' Marketing team for New Product/Feature ideas.
• Incubated a *SME* - Subject Matter Expert Club, with Pan India cross-functional team members to drive New Product Ideas; given the successful implementation of the Ideation Stint.