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Poonam Kumari
Manager
New Delhi,New Delhi
Summary
Results-driven marketing professional with over 6 years of experience in performance marketing and Google Ads. Demonstrated expertise in developing strategic ad campaigns, optimizing business outcomes, and driving client success through data-driven insights. Proven track record of enhancing revenue, fostering team growth, and delivering impactful marketing strategies.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Alliance Manager
Times Internet
Noida
2 2024 - Current
- Spearheading advertising campaigns for M360 and Colombia Ad Network, boosting overall revenue by 30%.
- Managed and optimized CPC, CPD, CPV, and CPM advertising campaigns across Colombia Ad Network, ensuring a 20% increase in ROI.
- Successfully onboarded 50+ websites in six months in M360 network and brought in new advertisers for Colombia Ad Network, expanding the client base by 25%.
- Led a team of 6, providing training in campaign management and client relations, enhancing overall team performance.
Manager PPC
Intelegencia
Noida
05.2023 - 08.2023
- Conducted in-depth keyword research and implemented A/B testing strategies to optimize ad performance, increasing ROAS and CTR.
- Managed accounts for Google Ads, LinkedIn Ads, Reddit Ads, and Bing Ads.
- Performance Marketing Campaign Management for AvePoint, Sight Machine, Bank of Baroda, and Vedi Herbal. Managed Google Ads, overseeing LinkedIn Ads, administering Reddit Ads, and handling Bing Ads accounts.
Senior Business Analyst
Merkle Sokrati (Dentsu Aegis Network)
Pune
01.2022 - 04.2023
- Managed Google Ads accounts for high-profile clients, including Procter & Gamble (Whisper), Skill-Lync, and Zzzquil, significantly boosting their online visibility.
- Increased conversions by 900% month-over-month for Skill-Lync through strategic campaign scaling.
- Led market research efforts to identify customer trends and optimize marketing strategies, improving return on ad spend (ROAS) for clients.
- Conducted client meetings to review performance metrics, resulting in data-driven strategies that improved campaign efficiency and growth.
Freelance Consultant
Upwork
New Delhi
08.2021 - 12.2021
- Managed PPC campaigns across multiple platforms (Google Ads, Facebook, Instagram) for various clients, achieving targeted marketing objectives.
Senior Associate
WNS Global Services Private Limited
Gurgaon
07.2019 - 02.2021
- Handled over 350 advertisers, delivering successful campaigns on Google Ads across search, display, video, and shopping platforms.
- Led daily monitoring and adjustment of budgets, bids, and placements, ensuring optimal campaign performance and efficient use of resources.
- Optimized Google Ads campaigns through detailed keyword research, improving ad relevance and click-through rates (CTR).
Clerical Marker
British Council
Noida
09.2017 - 10.2018
- Collaborated on the OSM pilot process, contributing to the IELTS exam team for Cambridge University.
Education
B.A. History -
Lady Shri Ram College For Women
New Delhi 04.2011 - 05.2014
Skills
PPC
Google Ads
Google Analytics
SEM
Paid Media
Social Media Marketing
Campaign Management
A/B Testing
Budget & ROI Optimization
Ad Performance Optimization( CPC, CPV, CPM)
Market Research & Analysis
Team Leadership & Training
Contextual Targeting & Audience Expansion(Lookalike Models)
Team Leadership
Strategic Planning
Performance Management
Accomplishments
- Rising Star Award (Times Internet)
- Performer of the Month (Intelegencia)
- Voice of Manager Q4'19 & Q3'20 (WNS)
- Best Quality Q2'20 (WNS)
- Top Performer (British Council) - Feb'18, Apr'18, Nov'17
- Part of NSS and was working for upliftment of slum kids with NGO named ¨Koshish, Kalkaji" & Prayas Foundation Saket". (College)
- Participated in one day historical seminar at INTACH(College)
- Successfully organized Archeological Workshop with participation of ASI Directors(College)
- Volunteered in RAJIV GANDHI STUDY CIRCLE SEMINAR twice, won certificates. (College)
Interests
Reading Mythological Books
Timeline
Manager PPC
Intelegencia
05.2023 - 08.2023
Senior Business Analyst
Merkle Sokrati (Dentsu Aegis Network)
01.2022 - 04.2023
Freelance Consultant
Upwork
08.2021 - 12.2021
Senior Associate
WNS Global Services Private Limited
07.2019 - 02.2021
Clerical Marker
British Council
09.2017 - 10.2018
B.A. History -
Lady Shri Ram College For Women
04.2011 - 05.2014
Alliance Manager
Times Internet
2 2024 - Current