Praneeth Kanuri
Amalapuram
Summary
To achieve top quality, client satisfaction and a challenging position in the areas of analyzing, implementing and optimizing in a reputed organization
Detail-oriented, with good analytical, technical and problem-solving skills. Campaigns, bid management, campaign optimization, Generating Leads, Accountability (Responsibility) for Paid Social Budgeting. Prepared performance reports being presented to the Client.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Executive - Paid Social
GroupM
Bangalore
08.2023 - Current
- Promoted Google apps across Meta, Snapchat, LinkedIn, and TikTok, driving user engagement and adoption.
- Specialized in media planning, ensuring strategic allocation of advertising budgets across multiple platforms.
- Conducted comprehensive data analysis and reporting to monitor campaign performance and inform optimization strategies.
- Directly communicated with clients in Japan, the Philippines, Vietnam, and Singapore to provide insights and updates on campaign progress.
- Implemented optimization techniques that enhanced campaign effectiveness and achieved key performance indicators (KPIs).
Paid Social Analyst
GUS Education India
08.2022 - 06.2023
- Managed paid social campaigns for clients in the UK, Ireland, and Singapore, specializing in lead generation.
- Developed and executed media plans, ensuring effective allocation of budget and resources.
- Conducted detailed campaign reporting and analysis to inform strategic optimizations.
- Communicated regularly with clients to discuss performance, provide updates, and gather feedback.
- Implemented optimization strategies that enhanced campaign performance and achieved client objectives.
Paid Social Analyst
VolantKart Pvt Ltd
05.2019 - 07.2022
- Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram
- Manage social media planning for execution of marketing strategies and community management
- Deep understanding of Facebook Ads manager interface and Meta tools to efficiently create and manage campaigns
- Monitor online presence of company's brand and engage with users, strengthening customer relationships
- Assisted the marketing team with developing and implementing social media strategies
- Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness
- Utilized social media analytics tools, such as Crimson Creator Studio, to track consumer engagement and draw conclusions about user data.
Education
B.com Computers -
Sri Venkateswara Degree College
01.2018
Intermediate -
Vidyanidhi junior College
01.2014
SSC -
Vidyanidhi IIT Talent School
01.2012
Skills
- Social Media Marketing
- MS Excel
- Meta Ad Manager
- Snapchat Ad Manager
- TikTok Ads Manager
- LinkedIn Ads Manager
- Google Ad Manager
Personal Information
- Father's Name: K. Murthy
- Title: Paid Social Analyst
- Date of Birth: 06/24/1997
- Gender: Male
- Marital Status: Single
Languages
- English
- Telugu
Disclaimer
I hereby confirm that the information given in this form is true to do the best of my knowledge and belief
Certification
Certified on 30th July, demonstrating expertise in strategic media buying and campaign management across Meta platforms.
Languages
Telugu
First Language
English
Upper Intermediate (B2)
B2
Hindi
Beginner
A1
Timeline
Senior Executive - Paid Social
GroupM
08.2023 - Current
Paid Social Analyst
GUS Education India
08.2022 - 06.2023
Paid Social Analyst
VolantKart Pvt Ltd
05.2019 - 07.2022
B.com Computers -
Sri Venkateswara Degree College
Intermediate -
Vidyanidhi junior College
SSC -
Vidyanidhi IIT Talent School
Certified on 30th July, demonstrating expertise in strategic media buying and campaign management across Meta platforms.
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