Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Timeline
Generic

Kavitha Hegde

Mumbai

Summary

Performance-driven Digital Marketing Specialist with 6+ years of expertise in biddable media across Amazon, Flipkart, and Google. Proven ability to design high-ROI campaigns, manage multi-crore budgets, and deliver data-backed insights. Skilled in cross-platform strategies, stakeholder engagement, and real-time campaign optimization.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Manager - Ecommerce

GroupM
04.2021 - Current
  • - Led optimization of search campaigns on Amazon, Flipkart, Quickcom, DSP, and Class 1 Display, boosting ROI and visibility.
  • - Developed KPI-driven strategies for bids, keywords, and budgets.
  • - Delivered actionable reports using CTR, CR, and ACoS metrics.
  • - Prioritized campaigns during events to maximize returns.
  • - Strengthened client relationships through performance insights.

Senior Executive - Biddable

GroupM
10.2019 - 03.2021
  • - Enhanced search and social campaign strategies.
  • - Supported campaign execution across platforms.
  • - Presented regular optimization reports to stakeholders.

Business Executive - Biddable

GroupM
07.2019 - 10.2019
  • - Conducted monthly training on platform trends.
  • - Managed Amazon and Google campaigns end-to-end.

Officer Digital - Biddable

GroupM
06.2019 - 07.2019
  • - Contributed to search and social campaigns with strong execution skills.

Intern - Digital Marketing

GroupM
01.2019 - 06.2019
  • - Built foundational skills in biddable media and campaign execution.

Education

M.Com -

Poornaprajna PG Center, Mangalore University
01.2018

B.Com -

Madhava Pai Memorial College, Mangalore University
01.2016

Skills

  • Campaign optimization
  • Data analysis
  • Performance reporting
  • Budget management
  • Client relationship management
  • Search engine marketing
  • Social media advertising
  • Keyword research

Certification

  • - Google Ads Fundamentals
  • - Amazon Sponsored Ads Foundation
  • - Flipkart Advertising
  • Google green, blue, and black belt
  • Certified workshop on ChatGPT and AI in Microsoft

Accomplishments

  • e4M - Best Retail and Ecommerce campaign - Bronze

Timeline

Manager - Ecommerce

GroupM
04.2021 - Current

Senior Executive - Biddable

GroupM
10.2019 - 03.2021

Business Executive - Biddable

GroupM
07.2019 - 10.2019

Officer Digital - Biddable

GroupM
06.2019 - 07.2019

Intern - Digital Marketing

GroupM
01.2019 - 06.2019

M.Com -

Poornaprajna PG Center, Mangalore University

B.Com -

Madhava Pai Memorial College, Mangalore University

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Kavitha Hegde