Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
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PRACHI GUPTA

Senior National Sales Development Executive

Summary

Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands. Also

a proven leader with excellent salesmanship, negotiation and closing skills.

Overview

7
7
years of professional experience
7
7
years of post-secondary education

Work History

Senior National Sales Development Executive

Perfetti VanMelle
02.2025 - Current
  • Analyzing and providing data to the sales team as per the business requirements.
  • Designing and executing trade marketing and sales transformation.
  • Managing budget spends for the year.
  • Partnering with Sales teams for activation and driving marketing and brand activations.
  • Managing and building strong sales development program's
  • Keeping a close check on the competitors and formulating schemes and incentives accordingly.
  • Developing a strong client relationships for sustained business growth and long-term partnerships.

DISTRIBUTOR SALES EXECUTIVE

PERFETTIVANMELLE
05.2022 - 01.2025
  • Worked in GOTM town and successfully managed proper execution and consistent growth.
  • Organized due diligence in preparation for sale of business unit.
  • Conducted regular meetings with team to discuss issues, concerns and updates.
  • Collaborated with trade marketing team to facilitate trade activations and there tracking of state.
  • Interviewed, recruited and trained new onboarding candidates.
  • Established clear and competitive goals, growth roadmaps, and strategic business plans.
  • Planned strategies for successful launch of any new product in market and achievements of short term and long term targets.

Territory Sales Executive

HINDUSTAN UNILEVER LIMITED
06.2020 - 05.2022
  • Strong analytical skills and industry knowledge.
  • Ensuring continuous monitoring of key performing indicators, new launches, focus packs.
  • Channel and infrastructural development (Distributor&Retailers) to ensure persistent growth in territory.
  • Ensured targets achievement by building, directing and motivating high-performing sales team.
  • Ensured proper penetration of new launches in general trade, by in stipulated timeline.
  • Monitoring proper working of business by ensuring excellent service delivery, maintain stock level at distributor, identifying and rectifying market related issues, proper flow of schemes to beneficiary and take back of expiry.
  • Ensuring if RS ROI is in healthy shape.
  • Worked one year as a important key holder responsible for driving, tracking and monitoring brand activations in Himachal Across

Marketing Intern

EAZY DINER, GURUGRAM, NEW DELHI
06.2019 - 08.2019
  • Online Restaurant booking platform, generated business of 20 Lakh in 2 months. Managed corporate sales (B2B) as well as operations (B2C). Gained knowledge about their CRM platform.

Sales Intern

L.G., CHANDIGARH, PUNJAB
10.2018 - 11.2018

Generated sales of 20 lakh in an competitive environment. Learned core sales from root here. High Foot fall is key and how to do it successfully is what I learned here.

Education

MBA - MARKETING/SALES

SHOOLINI UNIVERSITY
07.2018 - 03.2020

BBA - MAREKTING/SALES

SILB (H.P.U) - SOLAN
06.2015 - 06.2018

XIIth - COMMERCE

ST. LUKES SEN. SEC. SCHOOL - SOLAN
02.2014 - 03.2015

Xth -

ST. Lukes Sen. Sec. School - SOLAN
02.2013 - 12.2013

Skills

Trade Activations

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Accomplishments

  • Growth of 20% in year 2022.
  • Ranked in top 10 DSE in achieving highest eco in new launch.
  • Realignment by appointing new distributor in tough territory.
  • Growth of 26 % in year 2021.
  • Appointed new distributor in Solan town for better execution.
  • Ranked no: 1 in North India for Shikhar app onboarding and transactions (E-COM).
  • Achieved highest rating in Himachal Area in the end year review.

Interests

Sports, Swimming, Travelling, trekking

Timeline

Senior National Sales Development Executive

Perfetti VanMelle
02.2025 - Current

DISTRIBUTOR SALES EXECUTIVE

PERFETTIVANMELLE
05.2022 - 01.2025

Territory Sales Executive

HINDUSTAN UNILEVER LIMITED
06.2020 - 05.2022

Marketing Intern

EAZY DINER, GURUGRAM, NEW DELHI
06.2019 - 08.2019

Sales Intern

L.G., CHANDIGARH, PUNJAB
10.2018 - 11.2018

MBA - MARKETING/SALES

SHOOLINI UNIVERSITY
07.2018 - 03.2020

BBA - MAREKTING/SALES

SILB (H.P.U) - SOLAN
06.2015 - 06.2018

XIIth - COMMERCE

ST. LUKES SEN. SEC. SCHOOL - SOLAN
02.2014 - 03.2015

Xth -

ST. Lukes Sen. Sec. School - SOLAN
02.2013 - 12.2013
PRACHI GUPTASenior National Sales Development Executive