Summary
Overview
Work History
Education
Skills
Timeline
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Pradeep Srinivasan

Sales & Marketing
Coimbatore

Summary

Customer-oriented professiona with 20 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

23
23
years of professional experience

Work History

Product Marketing (Asst General Manager)

ZF Commercial Vehicle Control Solutions India Limited
01.2021 - Current

About ZF: ZF Commercial Vehicle Control Systems Ltd is one of the Global suppliers of Automotive components like Anti-Lock Braking System, Air Disc Brake, ADAS, Brake Actuation, Brake Control Solutions, Vehicle Electronics System.


Assignment Handled: Commercial Vehicle Segment customers in India


· Owning Marketing Intelligence (Trends, Regulations, OEM & Competition Intelligence, Impact analysis)

· Create & maintain Product Strategy & Technology Roadmap for India market.

· Review & develop Product line Strategy Plan and align Sales outlook with leadership.

· Analyze customer requirement (RFQ/RFI) to ensure alignment with overall product line strategy & response to maximize chance for sustainable business award.

· Enabling quotes on time (Customer quote process fulfillment, anticipation, and pre-readiness towards meeting the quotes on time).

· Enabling Business Wins (Price and target cost setting, Bid Strategy with RVoC).

· Owning Strategic plan for respective product category.

· Preparing & alignment of Annual Operating Plan with long-term Strategic plan assumptions.

· Reporting and Tracking of Sales, Sales Price Variation & Market Outperformance.

· Owning Product profitability (Trigger needed actions to meet Profit goal).

· Implementation of Product Lifecycle management (from cradle to grave inclusive. AM, Service)

· Owning and maintaining Product Group structure (global/region).

Manager - Sales & Marketing

India Nippon Electricals Limited
03.2015 - 11.2020

Assignment Handled:

  • TVS Motor Company Limited
  • Yamaha Motors India Pvt Ltd
  • Honda Motorcycle & Scooters
  • Bajaj Auto Ltd
  • Royal Enfield
  • Mahindra & Mahindra
  • Kawasaki India


Responsibilities:

  • Analyze Market trend and look out for new business & products
  • Lead role in executing lead generation initiatives
  • Managing RFQ for New Products & understand Customer Specific Requirements for new product developments.
  • Coordinate with internal departments to make aware on the new RFQ & customer requirement
  • Commercial negotiation with customers.
  • Timely PO / LOI acceptance feedback to customer
  • Manage and track all the Engineering changes and cost impact from LOI and review profitability.
  • Monitoring raw material price and foreign exchange rate fluctuation to sustain the product profitability
  • Monitoring Share of Business & Share of Wallet share.
  • Conducting Tech shows at customer end.
  • Participating conference to understand the industry trend and technology change.
  • Identifying & promoting New Technology products to OEM’s.
  • Keep track of lessons learnt from earlier projects and implement.

Assistant Manager - Sales & Marketing

Calsonic Kansai Motherson Auto Products Ltd.
05.2014 - 02.2015

About CKM: CKM is one of the Global suppliers of Automotive Components like HVAC, Instrument Clusters, BCM, Compressor modules.

Responsibilities:

Product price negotiation & finalization, Monitoring Product Development, Product Extension, Monitoring Business Share, Increase Sales Revenue, Market Share analysis.

Assignment Handled:

Key Account Manager for Renault Nissan Automotive India Ltd.

Engineer - Business Development

Pricol Limited
04.2006 - 05.2014

About Pricol: Pricol Limited is one of the Global suppliers of Automotive Components like Speedometers, Electronics Instrument Clusters, Round Gauges, Hub Drives, Thermistors, Fuel Pump Module, Speed Sensors, Oil Pumps, Auto Fuel Cock, Chain Tensioners, Fuel Pumps, Water Pumps, Valves, Engine Components and Sintered Components.

Responsibilities:

Generate New Enquiries, Product Price negotiation and finalization, Monitoring Product Development, Product Extension, Monitoring Business Share, Increase Sales Revenue, Market Share analysis and Balance Scorecard review.

Assignment Handled:

Handling the Major OEM Customers like –

Ø TVS Motor company Ltd

Ø Ashok Leyland

Ø Mahindra & Mahindra

Ø Tata Motors Limited

Ø JCB India Ltd

Ø Volvo Eicher

Sales & Service Engineer

Systems Marketing & Services
08.2003 - 04.2006

Sales & Service Engineer

Alphatronics
08.2001 - 04.2003

Education

Bachelor of Science - Electronics & Communication Engineering

Anna University
Coimbatore
04.2001 -

Diploma - Electrical & Electronics Engineering

NPA Polytechnic
Kotagiri, Ooty
04.2001 -

Skills

    Branding

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Timeline

Product Marketing (Asst General Manager)

ZF Commercial Vehicle Control Solutions India Limited
01.2021 - Current

Manager - Sales & Marketing

India Nippon Electricals Limited
03.2015 - 11.2020

Assistant Manager - Sales & Marketing

Calsonic Kansai Motherson Auto Products Ltd.
05.2014 - 02.2015

Engineer - Business Development

Pricol Limited
04.2006 - 05.2014

Sales & Service Engineer

Systems Marketing & Services
08.2003 - 04.2006

Sales & Service Engineer

Alphatronics
08.2001 - 04.2003

Bachelor of Science - Electronics & Communication Engineering

Anna University
04.2001 -

Diploma - Electrical & Electronics Engineering

NPA Polytechnic
04.2001 -
Pradeep SrinivasanSales & Marketing