PRADIP CHETRY

Directed State-level sales operations for Ashok Leyland commercial vehicle portfolio.

• Driving business growth through market expansion, fleet customer acquisition, and dealer network strengthening.

• Managing overall sales performance, process compliance, and profitability across assigned locations.

• Coordinating with HO, regional teams, and key institutional customers to ensure sustained business growth.

• Supervising manpower recruitment, training, motivation, and performance evaluation to maintain high productivity.

• Ensuring excellent customer satisfaction, complaint reduction, and process adherence.

Key Achievements & Responsibilities:

• Led a team of 80 Sales Executives and 10 Managers with low attrition.

• Established a new COB dealership with excellent sales performance in FY 2022–23.

• Achieved continuous PSF & CPSC targets with strong customer satisfaction performance.

• Consistently delivered stretch sales targets across all product lines assigned by Tata Motors.

• Developed sales strategies, improved manpower productivity, and maintained strong key customer relationships.

Tata Motors Ltd, Guwahati

23 January 2017 – 31 March 2022



Responsibilities:

• Conducted Sales Process & Product Training for CVBU sales manpower across dealerships.

• Guided new recruits with induction, OJT, and sales capability development.

• Improved dealer productivity through regular refresher training and deal-closure support.

• Worked on Channel Partner Scorecard (CPSC) and Balanced Scorecard (BSC) parameters to ensure profitability.

• Enhanced PSF scores and customer experience by training CRM & CRE teams.

• Monitored sales pipeline, addressed low-productivity cases, and assisted in bulk deal closures.

Responsibilities:

• Certified Trainer from Toyota Kirloskar Motor.

• Delivered product knowledge, sales skills, and process training to dealership teams.

• Planned and executed manpower training programs based on regional needs.

• Audited dealer sales processes and ensured compliance with Toyota standards.

• Supported training content development and digital learning initiatives.