Pradyut Chakraborty
Business Development
Bhubaneswar,ODISHA
Summary
Results-driven Business Development and Sales professional with 21+ years of experience across Cement, TMT Steel, Construction Materials, and Industrial Markets. Proven expertise in dealer and distributor network expansion, territory growth, channel sales, GTM execution, premium product rollout, pricing discipline, field team leadership, and regional market development. Strong track record of driving revenue growth, building high-performing sales teams, and strengthening market presence across competitive regions. Worked with leading brands including TATA Tiscon, JSW Cement, Ambuja Cement, Jaypee Cement, and Dalmia Cement (OCL India). Career goal is to contribute strategic sales leadership and market development expertise to organisations focused on sustainable growth, business expansion, and long-term market dominance.
Overview
1
1
Language
26
26
years of professional experience
1
1
Certificate
Work History
Consultant - TATA Tiscon Market Development
Tata Steel / TATA Tiscon
10.2025 - Current
- SITUATION: The territory across Western and Southern Odisha had limited market penetration, with weak ground presence in many districts. Territory potential was assessed at only 400 MT with minimal structured sales approach.
- ACTION: Designed a structured market development approach for low-penetration territories Built and deployed a 15-member field sales team from scratch Onboarded 20 new dealers across the territory Strengthened the dealer-retailer-influencer network to 300+ active members Implemented systematic project sales coordination and delivery mechanisms
- RESULT: Territory potential increased from 400 MT to 4,000 MT within 3 months (10x growth) Team achieved 108% of monthly sales targets consistently Partner network expanded to 300+ active members Project sales coordination improved delivery reliability to 95% on-time Established sustainable market presence in previously under-served regions
Chief Manager - Marketing & Sales
Sagar Business Pvt. Ltd.
09.2024 - 10.2025
- SITUATION: Brought in as the senior-most commercial leader to drive a sales turnaround and expand TATA Tiscon's market share across Coastal Odisha in a highly competitive market dominated by JSPL and other secondary steel players.
- ACTION: Developed and executed a comprehensive go-to-market strategy for Coastal Odisha Strengthened distribution network by onboarding 70 dealers across multiple districts Led and mentored a team of 25 sales professionals Restructured the dealer and retailer ecosystem for improved efficiency Built relationships with 3,000+ key customers and stakeholders Implemented competitive pricing and scheme strategies to counter JSPL dominance
- RESULT: Significantly expanded TATA Tiscon market share in Coastal Odisha Successfully countered competitive pressure from JSPL and secondary players Established robust dealer-retailer network across multiple districts Created strong customer loyalty through relationship-based selling Delivered sustainable revenue growth and market positioning
- (Authorised Distributor of TATA Tiscon)
Senior Manager - Sales
JSW Cement Ltd.
06.2019 - 08.2024
- SITUATION: Owned the sales and marketing P&L across Coastal Odisha (Cuttack, Jagatsinghpur, Kendrapara, Angul, Dhenkanal), managing a territory contributing approximately INR 24 Crore in annual revenue. The business needed stronger growth, better profitability, and wider market reach in a competitive cement market.
- ACTION: Led end-to-end business performance and P&L ownership for the territory Scaled trade volume to 40,000+ units through strategic market expansion Built new distribution networks in under-served and emerging markets Strengthened premium brand positioning against established competitors Implemented pricing strategies to improve per-unit realization Expanded channel by adding 60+ new wholesaler and retailer touchpoints Built robust channel management systems to improve partner profitability Managed supply source transitions during critical operational phase Launched two new product brands and drove market acceptance
- RESULT: Achieved 105% of annual sales targets consistently Improved Net Sales Realization (NSR) by 3% through better pricing discipline Reduced logistics costs by 18% through route optimization and planning Maintained uninterrupted market presence during supply source transition Two new brands reached breakeven within 5 months of launch Enhanced partner retention and profitability across the channel Established JSW Cement as a credible premium player in Coastal Odisha
Deputy Manager - Marketing
Ambuja Cements Ltd.
01.2013 - 07.2019
- SITUATION: Took charge of emerging, low-penetration markets across Coastal Odisha where the business needed stronger sales growth, higher market share, and a better product mix in developing construction markets.
- ACTION: Led market development in low-penetration territories with strategic focus Added 55 new channel touchpoints (dealers, distributors, retailers) Built and led a 15-member field sales team Shifted product mix from 10% premium to 90% premium volume Implemented margin improvement initiatives and cost optimization Designed and executed premium product rollout strategies Strengthened channel partner economics and retention programs
- RESULT: Delivered 30% year-on-year growth in both sales volume and market share Exceeded channel management targets by 23% Achieved 135% target fulfilment for premium product rollout Improved margins by 8% through better product mix and pricing Reduced procurement costs by 3% through strategic sourcing Transformed low-penetration markets into high-growth territories Established Ambuja Cement as premium brand of choice in the region
Assistant Sales Manager
Jaypee Cement Ltd.
12.2011 - 12.2012
- SITUATION: Brand visibility needed to be strengthened in key growth markets across Jajpur, Bhadrak, and Kendujhar, especially in high-potential construction zones where competition was intensifying from established players.
- ACTION: Drove brand equity development through awareness campaigns Executed on-ground activations across 40 major construction projects Expanded distribution footprint by onboarding new wholesalers and retailers Focused on under-served territories to improve product availability Built relationships with contractors, builders, and project owners
- RESULT: Increased distribution coverage by 60% within 12 months Improved brand visibility across 80% of critical regions Built stronger and more sustainable brand presence in growth markets Created foundation for long-term market expansion in the region
- (A Unit of Jaypee Group)
Senior Sales Officer
OCL India Ltd.
08.2004 - 12.2011
- SITUATION: Across Bhadrak and surrounding districts, the business needed stronger distribution reach, better channel depth, and more consistent growth over a long operating cycle in a competitive cement market.
- ACTION: Expanded distributor network by onboarding retailers and building trust-based relationships across the channel Scaled distribution capacity from 2,200 MT to 5,880 MT through focused territory expansion Recruited and onboarded 150 new distributors across the region Improved supply reliability and credit discipline across the network Implemented systematic territory management and review processes
- RESULT: Achieved 20% increase in distributor network over 7+ years Delivered 167% growth in distribution capacity (2,200 MT to 5,880 MT) Achieved 20% overall business growth over the tenure Strengthened brand presence in previously unserved and high-potential areas Established sustainable distribution infrastructure for long-term growth
- (Now Dalmia Cement Bharat)
Senior Sales Executive
Ardee Business Services
01.2003 - 08.2004
- Delivered disciplined sales execution combined with strong client relationship management Consistently exceeded quarterly sales targets Drove sustained regional revenue growth through structured selling approach
Marketing Executive
LCC Infotech Ltd.
01.2001 - 12.2002
- Supported marketing campaigns, market research, and regional brand awareness initiatives across Odisha and Kolkata markets Gained foundational experience in B2B marketing and sales operations
Education
MBA - Marketing & Systems
Sambalpur University
01-2012
PG Diploma - Information Technology (PGDIT)
Sambalpur University
01-2002
E-Commerce Program - undefined
LCC
01-2002
Certificate - Computer
IGNOU
01-1999
B.Com. - Accounting Honours
Sambalpur University
01-1998
Skills
B2B Sales Consulting Dealer Network Expansion Distributor Management
GTM Strategy Channel Sales Market Entry & Expansion
Territory Development Construction Materials Cement & TMT Steel Sales
Industrial Sales Premium Product Rollout Sales Team Leadership
Pricing & Margin Improvement Lead Generation Sales Process SOPs
Stakeholder Management Key Account Management Strategic Planning
Customer Acquisition Sales Operations Market Intelligence
Revenue Growth Negotiation Trade Marketing
Certification
Premium Product Sales Star – RSO RaipurCertified , Manager Sales,Ambuja Cement- 1/1/2017-31/12/2017
CONSULTING & ADVISORY SERVICES
As an independent B2B Growth Consultant, I offer the following services: GTM Strategy for building materials and industrial B2B companies Dealer and distributor network development plans Territory sales audit and market-entry research B2B lead generation and outreach strategy for construction and industrial products Sales process SOPs, field team reporting formats, and channel partner programs Market intelligence and competitive mapping Pricing, schemes, and channel economics design Interim sales leadership for transformation and new-market launches Engagement Models: Retainer-based growth advisory for promoters, country heads, and regional leaders Time-bound projects (distributor search, market entry, GTM design, turnaround) Interim leadership for sales transformation and new-market launches
Timeline
Consultant - TATA Tiscon Market Development
Tata Steel / TATA Tiscon
10.2025 - Current
Chief Manager - Marketing & Sales
Sagar Business Pvt. Ltd.
09.2024 - 10.2025
Senior Manager - Sales
JSW Cement Ltd.
06.2019 - 08.2024
Premium Product Sales Star – RSO RaipurCertified , Manager Sales,Ambuja Cement- 1/1/2017-31/12/2017
03-2018
Deputy Manager - Marketing
Ambuja Cements Ltd.
01.2013 - 07.2019
Assistant Sales Manager
Jaypee Cement Ltd.
12.2011 - 12.2012
Senior Sales Officer
OCL India Ltd.
08.2004 - 12.2011
Senior Sales Executive
Ardee Business Services
01.2003 - 08.2004
Marketing Executive
LCC Infotech Ltd.
01.2001 - 12.2002
B.Com. - Accounting Honours
Sambalpur University
Certificate - Computer
IGNOU
E-Commerce Program - undefined
LCC
PG Diploma - Information Technology (PGDIT)
Sambalpur University
MBA - Marketing & Systems
Sambalpur University