Praful Vadher
Gir Somnath
Summary
Results-driven Sales Professional with 7.5 years of experience in retail and channel sales management, specializing in territory development and dealer relationship management. Recognized with 'Reginal Maharaja' and 'Tools Trutitan' awards for contributions to sales growth and market expansion. Expertise in data-driven decision-making and sales forecasting, utilizing analytical tools to enhance sales efficiency and support strategic initiatives.
Overview
7
7
years of professional experience
Work History
Territory Sales Executive - Retail Sales
Asian Paints Ltd.
Rajkot
04.2023 - Current
- Achieved 156% of annual sales target in FY 2023-24 through focused retailer engagement, demand planning, and effective product mix strategy across decorative and waterproofing segments.
- Managed channel sales across Jamnagar District and Khambhaliya, driving business growth through strategic planning, dealer engagement, and performance monitoring to enhance primary and secondary sales.
- Identifying and converting competitive dealer counters into Asian Paints partners to increase market share.
- Spearheading new product seeding initiatives to expand market presence across dealer networks.
- Trained contractors and dealer staff to execute business elevation strategies.
- Supervised 7 off-role reportees focused on secondary sales across Jamnagar region.
- April 2023 to March 2025 worked in Alternate Channel and handled Gondal, Porbandar, Junagadh, Veraval, Amreli town.
Senior Sales Executive
Finar By Actylis
Surat
04.2021 - 03.2023
- Develops and executes territory plan to achieve revenue targets.
- Collaborated with channel partners to identify and pursue strategic sales opportunities.
- Coordinated with procurement team, stockists, and dealers to book and track orders and collect outstanding payments, achieving monthly, quarterly, and annual sales and collection budgets.
- Resolve customer service-related issues i.e. pricing and product availability issues, and new product demand. Introduces new products (Low volume High profit) as per market demands and services to the accounts.
- Analyzed financial data to develop new customer accounts and fulfill additional management assignments.
Technical Sales Officer
CPF India PVT. LTD.
Surat
12.2018 - 04.2021
- Managed AHCP products and feed nutrition sales in assigned territory, driving revenue growth.
- Executed B2B and B2C sales strategies and collected payments, ensuring cash flow.
- Meet the target Monthly, quarterly and annually
- Promoted new and existing products to enhance market presence and customer engagement.
- Dealer management, new stockist appointment.
Education
B.F.Sc -
Junagadh Agricultural University
Junagadh06-2018
Skills
- Sales planning
- Sales distribution
- Retail Operations & Territory Management
- Market penetration
- Customer retention
- Product Promotion & Brand Visibility
- Competitive Market Intelligence
- Sales analysis
- Network expansion
- Cross-functional collaboration
- SAP Analytics
Personal Information
Date of Birth: 12/07/1997
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Gujarati
Native
Native
Timeline
Territory Sales Executive - Retail Sales
Asian Paints Ltd.
04.2023 - Current
Senior Sales Executive
Finar By Actylis
04.2021 - 03.2023
Technical Sales Officer
CPF India PVT. LTD.
12.2018 - 04.2021
B.F.Sc -
Junagadh Agricultural University