PRAGNESH VYAS

* Looking after PAN India

* Handling Brands like Baidyanath, Siddhayu, Cureveda, TIDL

* All the activities for ATL, BTL planning and execution for the channel

* Joint marketing plans with key accounts along with marketing asset inventory plan

* Establishing sales & distribution infrastructure- Sales Ops team & Distributors

* Driving offtakes with promoter placement in store, setting promoter SOP from training & execution to tracking

* Participation in the Events, Exhibitions

* Doctor`s engagement program and activities

* Dedicated activities for Chemist and Ayurvedic Outlets

* Looked after PAN India and Nepal

* Handling Brands like Medimix, Cuticura, Krishna Thulsi

* All the activities for ATL, BTL planning and execution for the Genral Trade and Modern Trade

* Joint marketing plans with key accounts along with marketing asset inventory plan

* Establishing sales & distribution infrastructure- Sales Ops team & Distributors

* Driving offtakes with promoter placement in store, setting promoter SOP from training & execution to tracking

* Leading a team of 1 assistant Trade Marketing manager, 4 Trade Marketing Executives and 4 Management Trainees

* Resposible for Budget Management for the Trade

* Looked after Marketing for the brand for Western region of India

* Responsible for the all kind of ATL BTL activities into the region

* Responsible for the smooth Operation for the entire region

* Leading a team of 3 Senior Marketing Executives

* Responsible for the Objection handling

• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

* Looked after Trade Marketing vertical for PAN India

* Responsible for ALL kind of BTL activities

* Responsible for the smooth execution of SFA

* Responsible for the Objection handling

* Successfully launch Brand in all the GT market and national and regional chains of MT

• Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
• Increased promotional effectiveness by regularly evaluating the performance of various tactics against established KPIs.
• Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
• Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
• Developed strong partnerships with key accounts, resulting in increased sales and market share.
• Expanded distribution channels by successfully negotiating agreements with new retail partners.
• Monitored and evaluated SFA & Digital Scratch programs and activities to measure effectiveness and recommend improvements.
• Managed and motivated team of 4 trade marketing executives.
• Managed budget allocation and resource utilization to maximize marketing ROI.

* Handled Brands like Frooti, Appy, Appy Fizz, Frooti Fizz

* Successfully launched brand called Frooti Fizz

* Responsible for the regions- Saurashtra and Kuchchh

* Responsible for the Sales and Operation for the entire Saurashtra and Kuchchh region

* Leading a team of 22 Growth Officers, 3 Area Growth Managers

* Handling 90 Direct Channel Partners and 1 C & F Agent

* Responsible for the coverage expansion in the region

* Was looking after Ahmedabad, North Gujarat, Saurashtra, Kuchchh

*Handled Brands/ Categories Like Pillsbury- Atta,Cake Mixes, Chocospread, Food Mixes,

* Betty Crocker-Cake Mixes,

* Parampara- Ready to cook paste, Powder Masala

* Green Giant- Sweet Corn,

* Nature Valley- Protein Bar

* Responsible for the Sales and Operation for the Area

* Leading a team of 14 DSMs for the area

* Handling 12 Distributors in the area including 2 Institutional Distributors

* Responsible for the coverage expansion in the area

* Looked after Ahmedabad, North Gujarat and South Gujarat territory

* Was looking after brands- Park Avenue, Premium,Raymond

* Successfully launched Raymond Brand in perfume category

* Distribution Management through 36 distributors,1 S.S & 24 The Raymond Stores

* People Management of 7 TSIs and 9 ISRs working under with me

* Responsible for achievement of secondary & primary targets

* Responsible for coverage expansion

* Claim Management

* Looked after Baroda,bharuch,Bhavnagar,Anand Territory

* Dealing with the brands like All Out,Baygon, Mr Muscle

* Successfully launched Brand called Mr Muscle

* Responsible for General Trade & Modern Trade Both

* Handled 4 distributors

* People Management of 9 effs,2 Supervisors,4 promoters,1 Merchandiser working under with me

* Responsible to increase effective coverage

* Responsible for market expansion

* Claim Management

• Led a team of marketing professionals for successful product launches and promotions.
• Implemented data-driven decision-making processes to guide innovative marketing strategies.
• Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
• Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
• Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
• Streamlined internal processes, resulting in improved productivity and cost savings for the department.