Prakhar Mathur
Gurgaon(willing to relocate)
Summary
Dynamic marketing professional with a proven track record at BenQ India, enhancing B2B customer engagement by 31% through innovative multi-channel campaigns. Skilled in competitive benchmarking and CRM workflows, I excel in stakeholder management and structured problem solving, driving impactful results in product positioning and marketing automation.
Overview
4
4
years of professional experience
Work History
Management Trainee - Product & Marketing
BenQ India
Gurgaon
04.2025 - Current
- Led B2B marketing communications across IFP, ActiveFloor, and WPS using HubSpot, driving customer engagement from 6% to 37%.
- Built marketing automation workflows to streamline lead nurturing and improve efficiency across the B2B funnel.
- Enhanced eCommerce performance through A+ content creation, product listing optimization, and competitor feature benchmarking, increasing page engagement by 5%.
- Supported B2B product operations for PTZ cameras, IFP, and OPS, including import data analysis and no-cost EMI rollout for high-value LFS products.
Marketing & Strategy Intern
BenQ India
04.2024 - 07.2024
- Drove market research and competitive benchmarking to define customer-led positioning for PD & SW series monitors in VFX and design segments.
- Executed targeted B2B campaigns and reseller outreach to Mac users and 50+ AARs, generating 300+ qualified leads.
- Supported SW242Q product launch and GTM readiness through feature analysis, reseller enablement, and channel coordination.
SDE Intern
Cognam Technologies
Gurgaon
06.2022 - 11.2022
- Developed and tested software applications using Java and Python programming languages.
- Collaborated with teams to gather requirements and design software solutions.
- Assisted in debugging code and resolving technical issues promptly.
- Participated in code reviews to ensure quality and best practices.
Education
MBA - Marketing & Strategy
Indian Institute of Management
Bodhgaya03-2025
B.Tech - Computer Science & Engineering
Indian Institute of Technology
Goa05-2023
High School Diploma -
Manav Rachna Intenation School
Faridabad03-2019
Skills
- Competitive Benchmarking
- Feature Scoping
- Product Positioning
- CRM Workflows
- Excel (Advanced)
- SQL (Basic)
- Python (Advanced)
- Software development
- Structured Problem Solving
Accomplishments
National Talent Search Examination - Scored 3rd in State and amongst 150 students nationally to qualify second stage.
Timeline
Management Trainee - Product & Marketing
BenQ India
04.2025 - Current
Marketing & Strategy Intern
BenQ India
04.2024 - 07.2024
SDE Intern
Cognam Technologies
06.2022 - 11.2022
MBA - Marketing & Strategy
Indian Institute of Management
B.Tech - Computer Science & Engineering
Indian Institute of Technology
High School Diploma -
Manav Rachna Intenation School