Pranaw Priye
Summary
Strategic Senior Manager with strong track record of driving operational excellence and leading cross-functional teams to deliver high-impact results. Skilled in identifying and implementing process improvements that enhance productivity and reduce costs. Adept at fostering collaborative environments, empowering teams, and aligning organisational goals with business strategies. Proficient in managing complex projects, ensuring timely delivery, and exceeding stakeholder expectations.
Overview
3
3
Languages
1
1
Certification
8
8
years of professional experience
Work History
Senior Manager - Marketing
PhysicsWallah
11.2024 - Current
- Leading school marketing operations PAN India, achieving 3x growth in admissions revenue.
- Designed and implemented ATL & BTL campaigns to enhance brand visibility.
- Developed partnerships with corporates, enhancing brand visibility and outreach efforts.
- Directed and executed 100+ regional and national events, increasing engagement and brand awareness.
- Liaised with RWA, MCD, CRPF, BSF, and others for school promotion, contributing to revenue generation.
- Led cross-functional teams in project implementation, delivering on time and within budget.
- Managed budgets and financial planning, achieving cost savings without compromising on quality.
- Collaborated with sales and marketing teams to align operational capabilities with customer demands.
- Monitored market trends to adapt strategies, keeping the company competitive in a dynamic industry.
- Fostered strong relationships with key stakeholders, including suppliers and clients, to support business objectives.
- Negotiated high-value contracts with suppliers and vendors, securing favourable terms and strengthening business relationships.
- Delivered comprehensive reports to stakeholders, providing insights into performance metrics and strategic direction.
- Conducted risk assessments, mitigating potential issues before they impacted business operations.
- Managed crisis situations, mitigating risks and maintaining business continuity during challenging periods.
Regional Marketing Manager
PhysicsWallah
12.2023 - 11.2024
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Developed long-term growth strategies to maximize ROI.
- Generated high-quality leads through school, coaching & college connect programs.
- Managed annual business turnover of 12-15 Crores across 12+ centers.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
Area Sales Head
Aptech Ltd.
01.2023 - 12.2023
- Directed business expansion across Delhi, Rajasthan, Western UP, Punjab, and Haryana, enhancing regional footprint.
- Increased regional market share through BTL campaigns and partner engagement.
- Enhanced brand presence across multiple states through strategic outreach programmes, increasing brand visibility.
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
- Collaborated with marketing team to develop promotional materials and campaigns that align with sales objectives.
- Established new business partnerships to enhance customer acquisition and drive revenue growth.
- Led regional sales teams to exceed sales targets through strategic planning and execution.
Manager - Student Awareness
IMS Learning Resource Pvt. Ltd.
01.2022 - 01.2023
- Established partnerships with colleges and coaching centres to enhance student outreach efforts.
- Designed impactful campaigns to drive admissions and awareness.
- Managed complete Delhi-NCR coverage, generating 1+ Crore in revenue.
- Provided strategic advice to senior management on facilities needs, ensuring alignment with operational goals.
- Recruited and hired staff for organisational vacancies while enforcing consistent policies across the workforce to maintain operational integrity.
Senior Marketing Officer
ICFAI Business School
01.2020 - 01.2022
- Acted as Senior Marketing Officer for ICFAI Business School, collaborating with colleges and coaching institutes for lead generation and event coordination.
- Executed lead generation campaigns via seminars and webinars in Delhi NCR, improving outreach and engagement with prospective students.
- Conducted market research to identify opportunities for promotion and growth.
- Developed client acquisition and retention strategies to maximise sales and marketing potential.
- Coordinated with sales teams to ensure alignment of marketing strategies with sales objectives.
Business Development Executive - Intern
Exceliun Solutions
01.2019 - 12.2019
- Contributed to data warehousing and software solutions projects, enhancing project outcomes.
- Assisted with lead generation and customer acquisition, facilitating effective client presentations.
- Developed business growth plans by identifying key clients, critical targets and priority service lines.
- Developed business plans to establish revenue and growth.
- Researched prospective clients to develop and execute cold call lists.
Education
MBA - Marketing & Finance
IBMR Business School
01-2019
BA - History ( H )
Delhi University
01-2016
Intermediate - Science
kendriya vidyalaya
Skills
- Marketing Strategy
- Lead generation
- National & Regional Events
- Crisis communication
- Market research
- Market analysis
- Market risk analysis
- Project coordination
- Financial oversight
- National & Regional Events
- Stakeholder engagement
- Partnership building
- Crisis communication
- Operational efficiency
- Performance monitoring
- Customer relations
- Cross-functional leadership
- Team leadership
- Training
- Employee performance management
- Performance monitoring
- Sales strategy
- Employee performance management
Certification
Diploma in Advanced Financial Accounting
Languages
English
Hindi
French
Custom
- President - Student Union, Shyam Lal College (Delhi Univ.)
- Placement Cell Coordinator (IBMR, 2017-19)
- NSUI State Secretary, North East Delhi
- President - Cultural Society, Shyam Lal College
- Winner - Fashion Show & Quiz Competition, Delhi University
Timeline
Senior Manager - Marketing
PhysicsWallah
11.2024 - Current
Regional Marketing Manager
PhysicsWallah
12.2023 - 11.2024
Area Sales Head
Aptech Ltd.
01.2023 - 12.2023
Manager - Student Awareness
IMS Learning Resource Pvt. Ltd.
01.2022 - 01.2023
Senior Marketing Officer
ICFAI Business School
01.2020 - 01.2022
Business Development Executive - Intern
Exceliun Solutions
01.2019 - 12.2019
MBA - Marketing & Finance
IBMR Business School
BA - History ( H )
Delhi University
Intermediate - Science
kendriya vidyalaya