Prannoy Chaturvedi
Performance Marketing
Gurgaon
Summary
Performance marketing specialist with hands-on experience in managing paid advertising campaigns for insurance products. Adept at audience targeting, campaign optimization, and conversion tracking to maximize ROI. Looking to contribute my expertise in digital advertising and analytics to help organizations achieve scalable growth.
Overview
12
12
years of professional experience
1
1
Language
Work History
Performance Marketing
Policybazaar Insurance Brokers Pvt. Ltd
Gurgaon
05.2023 - Current
- Increased campaign effectiveness by implementing data-driven performance marketing strategies.
- Analyzed key performance metrics to identify areas of improvement within marketing campaigns and make necessary adjustments for optimal results.
- Coordinated with sales and marketing teams to gather feedback on product performance, using insights to inform future brewing decisions.
- Contributed to the achievement of marketing goals through meticulous tracking and analysis of campaign performance data.
- Evaluated campaign performance metrics, identifying areas for improvement and adjusting strategies accordingly to maximize overall marketing ROI.
Partner
The Dim Sum House
11.2017 - 03.2023
- Develop Business Strategy
- Promote the Restaurant
- Supervise Employees
- Manage Finances
- Oversee Inventory
Executive –Implementation and Business development
M-Power Energy India Pvt. Ltd.
09.2014 - 06.2017
- Development and submission of proposals to the prospect clients.
- Modification and updating product as per the client’s request.
- Submission of invoices and follow up for payments.
- Implementation and Execution of the projects.
- Any other duties assigned by management.
- Reporting To: Director – Mumbai
Education
Post Graduate Diploma - Business Administration
AIS St. Helen’s
Auckland, New Zealand01-2013
Bachelor of Business Administration - Oil and Gas Marketing
University of Petroleum and Energy Studies
Dehradun, India01-2011
Senior Secondary (CBSE) - undefined
St. Andrew’s Senior School
Agra, India01-2008
High School (CBSE) - undefined
St. Andrew’s Senior School
Agra, India01-2006
Skills
Paid performance marketing
Performance marketing
Key performance indicators (KPI)
Performance measurement expertise
Marketing planning
Process and performance improvement
Scalability and performance
Co-Curricular Activities
Participated in various Debate Competitions in School. Played for school and college team at various inter-school and inter-college cricket tournaments.
Timeline
Performance Marketing
Policybazaar Insurance Brokers Pvt. Ltd
05.2023 - Current
Partner
The Dim Sum House
11.2017 - 03.2023
Executive –Implementation and Business development
M-Power Energy India Pvt. Ltd.
09.2014 - 06.2017
Bachelor of Business Administration - Oil and Gas Marketing
University of Petroleum and Energy Studies
Senior Secondary (CBSE) - undefined
St. Andrew’s Senior School
High School (CBSE) - undefined
St. Andrew’s Senior School
Post Graduate Diploma - Business Administration
AIS St. Helen’s