Prasad Golla

Merchandising execution

• Develop and execute plans to showcase the right products & communicate right features, price at all platforms using internal tools
• Take complete ownership of validating the task before making it live on the platform
• Own the customer experience in the category - make navigation, discovery easier to save the customer time & ease up the decision making process
• Identify the parameters customers use to make decisions and ensure catalog richness
• Interact with stakeholders effectively & ensure category tasks are executed to the best
• In case of technical issues, debug the issue in Flipkart tools, interact with central teams & solve it
• Train fellow colleagues when required

Traffic Generation

• Increase organic traffic by effective targeting to desired customers in order to increase conversion for the category.
• Understand the product capability on the platform that will enable to perform these actions and plan effectively for it basis performance
• Focus on increasing clicks on the category merchandise by improving callouts, images, offers etc.

• Develop and execute plans to showcase the right products & communicate right features, price at all platforms using internal tools
• Take complete ownership of validating the task before making it live on the platform
• Own the customer experience in the category - make navigation, discovery easier to save the customer time & ease up the decision making process
• Identify the parameters customers use to make decisions and ensure catalog richness
• Interact with stakeholders effectively & ensure category tasks are executed to the best
• In case of technical issues, debug the issue in Flipkart tools, interact with central teams & solve it