Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
LANGUAGES
PERSONAL DETAILS
Timeline
Generic
PRASANNA KUMAR SUNDARAM

PRASANNA KUMAR SUNDARAM

CHENNAI

Summary

Dynamic marketing leader with a proven track record at Athenese-Dx Private Limited, excelling in integrated marketing and sales strategy. Spearheaded campaigns that significantly enhanced brand visibility and product demand. Adept at market research and relationship building, driving cross-functional collaboration to achieve ambitious business objectives.

Overview

9
9
years of professional experience

Work History

Head of Marketing

Athenese-Dx Private Limited
Chennai
04.2025 - Current
  • Built and led the marketing team, aligning strategies with company goals.
  • Executed integrated marketing campaigns to boost brand visibility and product demand.
  • Conducted market research to guide product positioning and new launches.
  • Led digital promotions, branding, and development of sales-support tools.
  • Collaborated with Sales, R&D, and QA to ensure cohesive, data-driven initiatives.
  • Directed participation in exhibitions, CMEs, and industry events to drive market engagement.
  • Provided strategic inputs on pricing, promotions, and product lifecycle planning.

Head of Direct Sales (Additional Responsibility)

Athenese-Dx Private Limited
Chennai
11.2021 - Current
  • Developed sales strategies to drive growth and improve product profitability.
  • Managed and trained the direct sales team; set KPIs and monitored performance.
  • Built strong relationships with key labs, institutions, and industry leaders.
  • Conducted field visits to assess market trends and engage key clients.
  • Oversaw sales operations and ensured alignment with company objectives.
  • Analyzed sales data, refined strategies, and drove actions to meet projections.
  • Managed annual sales budgets and maintained target expense ratios.

Head of Product Management

Athenese-Dx Private Limited
Chennai
09.2021 - 02.2024
  • Led, developed, and mentored a diverse national team of Product Managers.
  • Oversaw product support operations to improve customer satisfaction through structured complaint handling and both remote and field-based technical support.
  • Conducted market research for new product opportunities and formulated marketing strategies and launch timelines.
  • Collaborated with R&D for new product development, including external validation and competitor comparison studies at reputed institutes.
  • Managed post-marketing surveillance (PMS), including analysis, reporting, and submission of the Annual PMS Report to management.
  • Initiated and coordinated clinical studies and scientific publications in collaboration with reputed institutes to support sales and product credibility.

Senior Product Manager

Athenese-Dx Private Limited
Chennai
11.2020 - 09.2021

Product Manager

Athenese-Dx Private Limited
Chennai
04.2016 - 11.2020

Education

Ph.D. - Microbiology

ALAGAPPA UNIVERSITY
KARAIKUDI
04-2016

Skills

  • Integrated marketing
  • Market research
  • Digital marketing
  • Brand management
  • Sales strategy
  • Product positioning
  • Account management

Accomplishments

USA: Represented company in annual meetings and strategic discussions.

  • UAE (Dubai): Provided technical support, conducted market analysis, and proposed growth strategies.

Indonesia/Nigeria/Thailand: Led sales promotions, complaint resolution, and technical training.

Affiliations

Professional (Athenese-Dx Pvt Ltd)

  • Diagnostic Efficacy of COVID-19 Rapid Antigen Detection Card – Chettinad Hospital & Research Institute
  • White Paper – Evaluation of TRUST Well HCV Total Ab ELISA
  • Performance Characteristics of Two New Rapid HIV Diagnostic Assays – YRGCARE, VIT, Johns Hopkins
  • White Paper – Evaluation of TRUSTWELL Scrub Typhus IgM ELISA Kit
  • Comparative Analysis of Scrub Typhus Rapid Kits – Kalinga Institute of Medical Sciences & AIIMS

Academic

  • Antiplasmodial Activity of Clathria vulpina – Asian Pacific Journal of Tropical Disease
  • Drug Bioavailability of Seaweeds in India – Drug Discovery
  • Chitosan’s Antimicrobial Potential – Journal of Chitin and Chitosan Science
  • Heavy Metals in Fish (Kasaragod) – Int. J. of Biosciences and Plant Biology
  • Antimicrobial Activity of Marine Plants – Int. J. of Research and Development
  • Antiplasmodial Activity of Alstonia scholaris – Innovative Journal of Medical and Health Science
  • Marine Plants for Kidney Stone Treatment – IJCRBP
  • Antiplasmodial Activity of Sargassum sp. – Asian Journal of Pharmaceutical and Clinical Research
  • Fucosterol Isolation from Sargassum linearifolium – Natural Product Research
  • Antimalarial & Larvicidal Activities of Seaweeds – Journal of Coastal Life Medicine

LANGUAGES

  • Tamil (Native) | English (Proficient)

PERSONAL DETAILS

  • Nationality: Indian | DOB: 06/07/1989 | Marital Status: Married

Timeline

Head of Marketing

Athenese-Dx Private Limited
04.2025 - Current

Head of Direct Sales (Additional Responsibility)

Athenese-Dx Private Limited
11.2021 - Current

Head of Product Management

Athenese-Dx Private Limited
09.2021 - 02.2024

Senior Product Manager

Athenese-Dx Private Limited
11.2020 - 09.2021

Product Manager

Athenese-Dx Private Limited
04.2016 - 11.2020

Ph.D. - Microbiology

ALAGAPPA UNIVERSITY

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