Ashmy Bhandare
Hyderabad
Summary
Head of Marketing with career history of 14 years driving dynamic marketing initiatives across branding, public relations, CRM and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position. Innovative Head of Marketing with background in creating and implementing comprehensive marketing strategies. Proven capabilities in coordinating cross-functional teams, identifying market trends, and leveraging data analytics to drive brand growth and visibility. Strong leadership skills accompanied by an innate ability to strategize and inspire team members have consistently resulted in significant brand development.
Overview
18
18
years of professional experience
Work History
Head of Marketing
Srinivasa Farms Pvt Ltd
Hyderabad
05.2024 - Current
- Strategic Marketing Planning:Develop and implement comprehensive marketing strategies to promote poultry products (Layers, eggs, feed, etc.) To diverse customer segments, including GT and MT.
- Market Research & Analysis: Conduct market analysis to identify consumer trends, competitor activities, and opportunities for product differentiation in the poultry industry. Use insights to guide promotional campaigns and product positioning.
- Brand Development: Build and enhance the brand image of Freshen & Hello eggs through innovative marketing initiatives, brand positioning, and engagement with key stakeholders (farmers, distributors, and customers).
- Sales Support: Collaborate with the sales team to develop brand visibility, product brochures, and promotional materials to support lead generation, sales growth, and market expansion.
- Digital Marketing Campaigns: Drive online visibility through social media, email marketing,Implement targeted digital campaigns to boost brand recognition and customer engagement.
- Customer Relationship Management (CRM): Manage customer outreach and feedback systems to improve customer retention and satisfaction.
- Events & Trade Shows: Designed the industries biggest upcoming event and the first 3 days technical seminar for the company.
Head of Sales & Marketing
Health Plus Medi HotSpots
Hyderabad, India
11.2023 - 04.2024
- Highly skilled and results-oriented Marketing Head, with a proven track record of driving business growth through innovative marketing strategies. In the realm of marketing, where competition is fierce and consumer expectations are ever-evolving, I constantly seeks innovative ways to stand out and engage our clients.
- A strategic thinker with a deep understanding of market dynamics, consumer behavior, and emerging trends.
- Possessing strong leadership abilities, adept at leading cross-functional teams to achieve organizational objectives.
- Proficient in developing comprehensive marketing plans, executing campaigns, and leveraging digital platforms for maximum impact. Committed to delivering measurable results and fostering long-term customer relationships
- Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
- Strengthened brand positioning by conducting market research and competitive analysis to identify unique selling points.
- Revitalized underperforming products through rebranding efforts that resonated with target markets.
- Expertise in increasing brand awareness by developing and executing comprehensive marketing campaigns through social media and various other means.
Entrepreneur
Apparels
Hyderabad, India
04.2015 - 12.2021
- As a person who always had a passion for fashion and entrepreneurship. With a background in retail business, I embarked on a journey to create a unique retail experience in the apparel industry.
- Streamlined operations by identifying inefficiencies and implementing cost-saving measures that improved overall profitability.
- Successfully navigated challenging economic conditions by adapting business strategies quickly in response to changing market dynamics.
- Optimized supply chain processes for increased efficiency, cost reduction, and better inventory management.
- My envisions as more than just a clothing store,it is to create a destination where customers can discover high-quality, trendy apparel that reflects their individual style and personality. I had cultivate a community around the brand, fostering a sense of belonging and empowerment among the customers.
- Increased business revenue by implementing innovative marketing strategies and expanding product offerings.
- Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
- Negotiated contracts with suppliers for favorable terms that resulted in significant cost savings for the company.
Assistant Manager-Operations & Marketing
Reliance Retail
Hyderabad, India
03.2008 - 09.2012
- Worked as an assistant manager in retail helped me to gain a deep knowledge in marketing within the retail sector. This hands-on experience has equipped me with a deep understanding of consumer behavior, market trends, and effective promotional tactics.
- Developed comprehensive training programs for new hires, ensuring a smooth onboarding process and fostering employee success.
- Provided regular updates on industry news and trends to keep team members informed and prepared to capitalize on emerging opportunities.
- Improved client retention rates with exceptional customer service and relationship management skills.
- My Job includes recognizes the value of building and nurturing customer relationships. They leverage CRM systems to segment customers, personalize communications, and implement loyalty programs that encourage repeat business.
- Contributed to the development of innovative marketing campaigns that resulted in increased brand visibility.
Business Development Manager
HDFC Standard Life Insurance
Hyderabad, India
08.2006 - 11.2007
- The role possesses in-depth knowledge of the company's life insurance products, features, and underwriting guidelines. And a deep understanding about industry regulations and market dynamics to ensure compliance and relevance of the product portfolio.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Committed to driving continued success and innovation in the company's life insurance business. And aspire to leverage their expertise and industry knowledge to identify new market opportunities, expand distribution channels, and enhance the company's competitive position in the ever-evolving insurance landscape.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Education
Bachelor of Science - Education
Mahatma Gandhi University
Kerala, India07.2014
MBA - Tourism And Travel Marketing
Pondicherry University
Puducherry, India05.2005
Skills
- Customer Segmentation
- Integrated Marketing
- Competitive Analysis
- Marketing Analytics
- CRM Management
- Brand Development
- Partnership Development
- Product marketing
Languages
- English
- Hindi
- Malayalam
- Telugu
- Tamil
Timeline
Head of Marketing
Srinivasa Farms Pvt Ltd
05.2024 - Current
Head of Sales & Marketing
Health Plus Medi HotSpots
11.2023 - 04.2024
Entrepreneur
Apparels
04.2015 - 12.2021
Assistant Manager-Operations & Marketing
Reliance Retail
03.2008 - 09.2012
Business Development Manager
HDFC Standard Life Insurance
08.2006 - 11.2007
Bachelor of Science - Education
Mahatma Gandhi University
MBA - Tourism And Travel Marketing
Pondicherry University
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