Prasanti Nilayam Chattopadhyay

Campus Hiring & Initiatives

• Successfully planned and executed campus hiring programs across multiple locations.
• Coordinated with campus representatives, vendors, and stakeholders to ensure smooth event operations.
• Designed and implemented communication strategies, including promotional materials and social media campaigns.
• Managed the end-to-end new joining process for trainees, including PF nominations and documentation.
• Identified and addressed challenges in induction planning, ensuring seamless onboarding.

Recruitment & Talent Acquisition

• Collaborated with hiring managers to understand business priorities and identify required skills.
• Created and maintained talent pipelines for both active and passive candidates.
• Conducted initial screenings, built candidate shortlists/longlists, and scheduled interviews.
• Facilitated reference and background verification checks to ensure candidate credibility.
• Maintained an up-to-date recruitment database through ATS tracking and management.

Employer Branding

• Developed and executed HR social media strategies to enhance employer branding.
• Collaborated with the Corporate Communication team to align branding initiatives with company goals.
• Conducted market research to identify opportunities for expanding the company’s online presence.
• Executed targeted social media campaigns to attract and engage potential candidates.
• Showcased company culture, employee stories, and HR initiatives through various digital platforms.

HR Business Partner (HRBP) Support

• Assisted HRBP with governance-related documentation and employee matters.
• Prepared annual functional reviews and strategic planning documents.
• Managed reporting and responded to audit queries, ensuring compliance and accuracy.
• Supported HR operations in handling employee lifecycle processes efficiently.