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Prasath R
Branch operations and Service Head
Palani,TN
Summary
Banking professional with over 15 years of experience in branch operations, business development, and client relationship management. Demonstrated success in enhancing branch profitability through strategic initiatives and effective customer acquisition. Expertise in regulatory compliance, operational risk management, and team development. Proven ability to cultivate long-term relationships with SMEs, HNIs, and corporate clients while excelling in data analysis and problem-solving.
Overview
16
16
years of professional experience
2
2
Certifications
Work History
Analyst – Branch Operations & Service Head
DBS Bank India Ltd.
Palani
06.2023 - Current
- Directed customer service operations, resolving escalations and increasing customer satisfaction scores.
- Led customer service operations through major system and software migrations, ensuring smooth transitions and minimal disruption.
- Enhanced branch profitability through targeted business development strategies.
- Completed Branch Locker Project, enhancing branch security and operational efficiency.
- Ensured strict compliance with KYC, AML, and audit guidelines.
- Mentored and trained associates, boosting efficiency and productivity.
Manager – Branch Operations Head
Axis Bank Ltd.
Madurai
06.2019 - 05.2023
- Led branch operations ensuring compliance with regulatory standards to mitigate risks.
- Increased profitability through strategic customer acquisition and retention.
- Enhanced customer satisfaction by resolving escalations and optimizing service delivery processes.
- Developed high-performing teams through targeted coaching and effective performance management.
Deputy Manager – Customer Service Officer
Axis Bank Ltd.
Cumbum
06.2015 - 05.2019
- Managed branch operations, account management, and compliance to ensure smooth service delivery.
- Increased customer base in rural and semi-urban markets through targeted marketing campaigns.
- Facilitated promotion of third-party products such as insurance, mutual funds, and loans to meet customer needs.
Assistant Manager – Sales
Axis Bank Ltd.
Theni
06.2013 - 05.2015
- Drove growth in CASA, TPP, deposits, and loan portfolios through targeted strategies.
- Enhanced client relationships by providing tailored financial solutions that addressed specific needs.
- Managed daily sales operations and ensured team alignment with bank policies.
- Trained staff on customer service techniques and product knowledge.
- Developed sales strategies to enhance customer engagement and retention.
Officer – Sales
Axis Bank Ltd.
Ilanji
12.2011 - 05.2013
- Transformed branch casa business through acquisition of high-net-worth clients, driving revenue growth.
- Achieved month-over-month TPP targets, contributing to branch profitability.
- Supported initiatives that improved financial performance of the branch, contributing to overall profitability.
- Collaborated with teams to improve customer service, resulting in higher satisfaction levels.
Executive – Sales
Axis Bank Ltd.
Madurai
10.2010 - 11.2011
- Expanded branch client base by targeting high-value accounts, enhancing revenue potential.
- Achieved month-on-month Self TPP targets, contributing to overall branch profitability.
- Led strategic planning sessions to align business objectives with market trends.
- Managed cross-functional teams to implement new banking initiatives effectively.
- Developed policies to enhance customer service and operational efficiency.
Education
Bachelor of Computer Applications -
Madurai Kamaraj University
Madurai01-2010
Diploma in Computer Engineering -
Mohamed Sathak Polytechnic College
Ramanathapuram, Tamilnadu01-2007
Skills
- Finacle expertise
- MS Office Suite proficiency
- Internet applications knowledge
Accomplishments
- Qualified in the MDRT contest in the Life Insurance Contest during 2019.
- Successfully led a team of four employees, achieving operational efficiency and compliance excellence as the Branch Operations and Service Head at DBS Bank, Palani branch.
- Successfully completed the branch locker project at DBS Bank, Palani branch, with high efficiency and in a short period.
- Successfully improved the branch service score and customer experience as a team, achieving a branch audit score of 93.1% at DBS Bank, Palani branch during 2025.
Personal Information
- Date of Birth: 15/04/1987
- Marital Status: Married
Languages
English
Proficient (C2)
C2
Tamil
Native
Native
Certification
IRDA Certification for Insurance Business
Timeline
Analyst – Branch Operations & Service Head
DBS Bank India Ltd.
06.2023 - Current
Manager – Branch Operations Head
Axis Bank Ltd.
06.2019 - 05.2023
Deputy Manager – Customer Service Officer
Axis Bank Ltd.
06.2015 - 05.2019
Assistant Manager – Sales
Axis Bank Ltd.
06.2013 - 05.2015
Officer – Sales
Axis Bank Ltd.
12.2011 - 05.2013
Executive – Sales
Axis Bank Ltd.
10.2010 - 11.2011
Bachelor of Computer Applications -
Madurai Kamaraj University
Diploma in Computer Engineering -
Mohamed Sathak Polytechnic College