Prashant Dutt Sharma
Senior General Manager - MICE & Events
Summary
A Dynamic, Creative and Versatile; Production & Sales Professional adept in executing large scale national and international Events & Conferences with over 16 years of experience in the MICE industry, providing conference solutions from inception, strategizing, designing, to managing end-to-end execution of large-scale corporate events and conference for global clients. An expert at Business Strategy, Contracting, Sales support, maintaining Positive GP, strong Industry Relations, Marketing and Growth, Digitization, Client Management, and Revenue generation; with a rich exposure to International markets, business retention and growth through forging long term strategic partnerships. Adaptive and deadline-oriented, consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational insight.
Overview
17
17
years of professional experience
Work History
Senior General Manager, MICE & Events
EbixCash
Noida, Delhi NCR
08.2024 - 09.2025
- Spearheaded the Events Division for North India, overseeing end-to-end planning, execution, and delivery of large-scale national and international corporate events.
- Successfully achieved an average profitability of 15% across all accounts and projects handled, ensuring financial sustainability and operational excellence.
- Partnered with leading corporations including HDFC, TATA AIG, Medtronic India, Auxilo, Hero Motocorp, and other major Indian enterprises, managing marquee events across global destinations.
- Directed cross-functional teams, vendor networks, and client relations to ensure seamless event management, client satisfaction, and repeat business.
- Strengthened EbixCash’s brand positioning in the MICE & Events industry, delivering innovative, high-impact experiences that aligned with corporate objectives.
General Manager - MICE & Events
WMTC
09.2021 - Current
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining client satisfaction levels.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Developed and maintained relationships with customers and suppliers through account development.
- Developed and implemented strategies to increase sales and profitability.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Excellent relationships with a catalogue of international DMCs and event suppliers across the globe.
General Manager – Head, Events Business
E3 Integrated Pvt. Ltd.
11.2019 - 06.2020
- Heading Business Development & Production of Events & Conferences for North & East India
- Launched and seamlessly executed 2D/ 3D virtual events for leading names in Insurance and Education sector.
Senior Manager – Events, MICE
Thomas Cook India Ltd.
12.2015 - 10.2019
- Lead North and East business for Events category, ensuring revenues upwards of INR 7.5 Cr; along with managing on-ground deployment
- End-to-end execution of corporate events
- Maintaining a positive GP, of over 15%.
Deputy Manager – Events, MICE
Cox and Kings Ltd.
01.2012 - 12.2015
- Implemented a variety of corporate events, wedding anniversaries, dealer meets, Product launches, Exhibitions, Open concerts
- Executed over 200 events till date
- Creating PNL cost sheets and invoicing.
Skills
Project Planning
undefinedKey Clients
Perfetti, Niva Bupa, Hero Motocorp., ACC Cements, Ambuja Cements, Mitsubishi, Philips, ABB, GBT India, Asian Paints, Greenlam Ply, Aviva Life, HDFC Ergo, Max Life, ICICI Pru, ICICI Lombard, Mankind, Laborate, IDP, McCain Foods, Michelin, Honda Cars, Royal Enfield etc.
Personal Information
- Age: 43
- Gender: MALE
Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Senior General Manager, MICE & Events
EbixCash
08.2024 - 09.2025
General Manager - MICE & Events
WMTC
09.2021 - Current
General Manager – Head, Events Business
E3 Integrated Pvt. Ltd.
11.2019 - 06.2020
Senior Manager – Events, MICE
Thomas Cook India Ltd.
12.2015 - 10.2019
Deputy Manager – Events, MICE
Cox and Kings Ltd.
01.2012 - 12.2015