Prashasti Singh

• Prepared response to multiple RFPs, RFIs and proactive proposals by bringing in functional and domain expertise by studying customer RFPs and consulting with project managers
• Engaged in competitive benchmarking,market research to brainstorm new digital solution offerings in healthcare and life science domain
• Closing working with account managers to identify sales opportunities and white space in existing accounts by assessing current environment and devising up-sell and up-sell strategies
• Closely working with marketing team to produce marketing collaterals (whitepapers, brochures, case studies, videos,flyers), marketing campaigns, Target Account List, as well as strategies for nurturing accounts
• Used coordination and planning skills to work in a high pressure environment and achieve results according to schedule

• Using in-house platform, gathered patent research data of Life science organizations to design, execute, and deliver market research reports
• Market research and strategy building for organizations in order to provide recommendations to grow and expand profitably
• Assisting organizations in strategic planning and decision-making

- Market research- Completive analysis and benchmarking for 22 solutions and 7 products in US Payer and Provider domain to understand and evaluate new features and functionalities to invest into.
- Marketing and Sales support- Email marketing and rolling out of surveys and forms via YAMM tool to gain CXO (Provider, Payers) insights
- Secondary research to have a better understanding of clients' challenges to create a personalized deck based on the information acquired.
- Worked closely with the sales team to keep track of RFPs in the market via open sources.
- In charge of rolling out weekly newsletters, tracking new events and investments in the sales funnel for the company, and analyzing and summarizing industry reports.

• Completive analysis and benchmarking for 22 solutions and 7 products in US Payer and Provider domain for new features and functionalities to invest into
• Conducted e-mail marketing campaign with highest open rates of 16% using YAMM tool to gain payer, provider CXOs insights
• Working with sales team to understand client requirements for proposal creation
• In charge of rolling out weekly newsletters, triggers and investments for the prospects in sales funnel for Innovaccer