Kumar Prashirsh
Digital Marketing - SEO SEM ASO & SMM
Bengaluru
Summary
Seasoned digital marketer with 5+ years of experience managing and executing successful marketing campaigns across multiple channels. Proven track record of increasing relevant website traffic by 200% through search engine marketing, social media marketing & search engine optimization resulting into increased ROI and conversion objective.
Overview
8
8
years of professional experience
5
5
Certifications
Work History
Assistant Manager - Digital Marketing
Sixs Innovations & Marketing Private Limited
04.2019 - Current
- Managed average monthly budget portfolio of 50 Lakhs with measurable results and increased ROI
- Evaluated monthly performance statistics and used data to formulate future strategies
- Fully assessing and understanding business objectives and translating those goals into a SEM campaign & SMM campaign strategy and action plan
- Strategizing, structuring, delivering Google & Facebook ads campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Implemented content driven SEO strategies boosting traffic by 100% in 8 months
- Measure keyword movements on Google search & Play store and improve search engine & ASO traffic
- Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management.
Sr. Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
04.2018 - 03.2019
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- In-depth keyword research using keyword planner & theming keywords to give better ad groups structure for Google ads
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Increased online transactions from paid search & social media campaigns by over 100% building funnel sales.
- Deployed organic search results including on page audits, competitor analysis, content optimization & link building
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
08.2017 - 03.2018
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Executing & optimizing multiple paid campaigns over Google & Facebook ads simultaneously.
- Provide oversight and work closely with other team members to meet client goals.
- Weekly & Monthly reporting to team and management for campaign results.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment
- Used coordination and planning skills to achieve results according to schedule
Digital Marketing Executive
Cengres Tiles limited
07.2016 - 08.2017
- Assist team in development of overall digital marketing activity for company
- Executing Social media campaigns to drive quality leads for conversions.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Reporting to senior management as per defined KPI.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Education
PGDM - Marketing
Pune Institute of Business Management
Pune Maharashtra 07.2014 - 2016.06
Bachelor in Financial Marketing (BFMO) - Financial Marketing
St. Xavier's College
Ranchi Jharkhand 08.2010 - 2013.07
12th Board - CBSE
Rose Public School
Darbhanga Bihar 04.2009 - 2010.03
Skills
Google Ads
Certification
IAB Digital Marketing and Media Foundations - Google Digital Garage
Key Projects
- MyBillBook, Bengaluru Karnataka
- NIMS University, Jaipur Rajasthan
- Apna.co, Bengaluru Karnataka
- Aditya Retail Online, Bengaluru Karnataka
Timeline
Assistant Manager - Digital Marketing
Sixs Innovations & Marketing Private Limited
04.2019 - Current
Sr. Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
04.2018 - 03.2019
Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
08.2017 - 03.2018
Digital Marketing Executive
Cengres Tiles limited
07.2016 - 08.2017
PGDM - Marketing
Pune Institute of Business Management
07.2014 - 2016.06
Bachelor in Financial Marketing (BFMO) - Financial Marketing
St. Xavier's College
08.2010 - 2013.07
12th Board - CBSE
Rose Public School
04.2009 - 2010.03
Similar Profiles
Gobinath SGobinath S
QA Test Engineer at Genrichers Innovations Private LimitedQA Test Engineer at Genrichers Innovations Private Limited
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
Dinesh N VDinesh N V
Administrative Senior Executive at Encora Innovations Labs India Private LimitedAdministrative Senior Executive at Encora Innovations Labs India Private Limited
Anish SinghalAnish Singhal
SAT, IB HL & SL, IGCSE A & AS Level at Crimson EducationSAT, IB HL & SL, IGCSE A & AS Level at Crimson Education
Hithaishi SHithaishi S
AP Accountant at Adecco India Pvt. Ltd.AP Accountant at Adecco India Pvt. Ltd.