Kumar Prashirsh
Digital Marketing - SEO SEM ASO & SMM
Bengaluru
Summary
Seasoned digital marketer with 5+ years of experience managing and executing successful marketing campaigns across multiple channels. Proven track record of increasing relevant website traffic by 200% through search engine marketing, social media marketing & search engine optimization resulting into increased ROI and conversion objective.
Overview
8
8
years of professional experience
5
5
Certifications
Work History
Assistant Manager - Digital Marketing
Sixs Innovations & Marketing Private Limited
04.2019 - Current
- Managed average monthly budget portfolio of 50 Lakhs with measurable results and increased ROI
- Evaluated monthly performance statistics and used data to formulate future strategies
- Fully assessing and understanding business objectives and translating those goals into a SEM campaign & SMM campaign strategy and action plan
- Strategizing, structuring, delivering Google & Facebook ads campaigns to the most relevant and effective networks, based on analysis, monitoring, review and active decision-making
- Implemented content driven SEO strategies boosting traffic by 100% in 8 months
- Measure keyword movements on Google search & Play store and improve search engine & ASO traffic
- Monitoring and reporting on key performance indicators and presenting progress to stakeholders and senior management.
Sr. Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
04.2018 - 03.2019
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- In-depth keyword research using keyword planner & theming keywords to give better ad groups structure for Google ads
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Increased online transactions from paid search & social media campaigns by over 100% building funnel sales.
- Deployed organic search results including on page audits, competitor analysis, content optimization & link building
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
08.2017 - 03.2018
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Executing & optimizing multiple paid campaigns over Google & Facebook ads simultaneously.
- Provide oversight and work closely with other team members to meet client goals.
- Weekly & Monthly reporting to team and management for campaign results.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment
- Used coordination and planning skills to achieve results according to schedule
Digital Marketing Executive
Cengres Tiles limited
07.2016 - 08.2017
- Assist team in development of overall digital marketing activity for company
- Executing Social media campaigns to drive quality leads for conversions.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Reporting to senior management as per defined KPI.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
Education
PGDM - Marketing
Pune Institute of Business Management
Pune Maharashtra 07.2014 - 2016.06
Bachelor in Financial Marketing (BFMO) - Financial Marketing
St. Xavier's College
Ranchi Jharkhand 08.2010 - 2013.07
12th Board - CBSE
Rose Public School
Darbhanga Bihar 04.2009 - 2010.03
Skills
Google Ads
Certification
IAB Digital Marketing and Media Foundations - Google Digital Garage
Key Projects
- MyBillBook, Bengaluru Karnataka
- NIMS University, Jaipur Rajasthan
- Apna.co, Bengaluru Karnataka
- Aditya Retail Online, Bengaluru Karnataka
Timeline
Assistant Manager - Digital Marketing
Sixs Innovations & Marketing Private Limited
04.2019 - Current
Sr. Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
04.2018 - 03.2019
Digital Marketing Executive
Sixs Innovations & Marketing Private Limited
08.2017 - 03.2018
Digital Marketing Executive
Cengres Tiles limited
07.2016 - 08.2017
PGDM - Marketing
Pune Institute of Business Management
07.2014 - 2016.06
Bachelor in Financial Marketing (BFMO) - Financial Marketing
St. Xavier's College
08.2010 - 2013.07
12th Board - CBSE
Rose Public School
04.2009 - 2010.03
IAB Digital Marketing and Media Foundations - Google Digital Garage
Google Ads - LinkedIn skill assessment
Google Ads Measurement - Google Digital Academy
Google Ads Search & Display - Google Digital Academy
Search Engine Optimization - LinkedIn Skill Assesment
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