PRATAAP CHANDRA JENA
Delhi NCR
Summary
Results-oriented automotive leader with 22 years of experience in luxury dealership networks. Expertise in driving sales growth, enhancing customer experience, and boosting dealership profitability. Experienced in P&L management, F&I, and value-added services, with a strong focus on digital lead conversion and marketing-driven sales strategies.
Overview
14
14
years of professional experience
Work History
Operations Head
Frontier Groups
Delhi NCR
05.2026 - Current
- Developed business strategy and operational excellence across multi-location automobile dealerships, contributing to revenue growth, profitability, customer satisfaction, and market share expansion.
- Led dealership operations with ownership of sales, services, customer retention, and profitability for TATA, KIA & MG.
- Successfully conceptualized and led the implementation of three strategic enterprise-wide initiatives-vTrack Vehicle Management System, Workshop Gate-In/Gate-Out Management System, and a Centralized Customer Care Center in service -to enhance operational transparency, optimize vehicle lifecycle management, and strengthen customer engagement.
- Implemented initiatives to improve workshop business generation, enhance post-sales customer retention, increase process compliance, reduce vehicle misuse, and drive sustainable revenue growth.
Branch Head - Sales & Operations
Mercedes-Benz Prime Star
Agra
09.2025 - 05.2026
- Lead complete dealership operations with ownership of sales, customer experience, and profitability.
- Achieved 50+ Mercedes-Benz vehicle deliveries within 7 months, demonstrating strong core luxury sales execution.
- Increased conversion rates through structured follow-ups, rapid response systems, and disciplined sales processes.
- Managed and converted leads across LMS (Lead Management System), CRM platforms, and digital sources, improving lead quality and conversion efficiency.
- Managed end-to-end lead lifecycle from enquiry capture to test drive, follow-up, booking, and final delivery.
- Executed marketing events, product showcases, luxury experiences, and targeted campaigns to generate high-quality leads and improve brand engagement.
- Expanded customer base across Agra, Mathura, Vrindavan, Etawah, Mainpuri, Firozabad, Hathras, Aligarh, and nearby regions.
- Managed customers across diverse segments including doctors, CAs, jewellers, builders, and industrialists.
- Enhanced penetration of F&I, accessories, and value-added services, contributing to per-unit profitability.
- Built and led high-performance teams aligned with Mercedes-Benz OEM standards and luxury retail expectations.
- Improved pipeline visibility, sales forecasting, and target achievement through effective use of LMS dashboards and reporting tools.
- Insurance is Currently added as Additional Responsibility for entire Prime Star Mercedes Benz group.
Vice President - Sales & Operations
HIMGIRI Group (Tata & Hyundai)
Delhi NCR
11.2024 - 07.2025
- Delivered double-digit growth across sales, F&I, accessories, and after-sales revenue.
- Led multi-brand operations across sales, CRM, service, allied business, and P&L to enhance overall performance.
- Managed P&L, receivables, and cost optimization strategies.
- Strengthened digital lead generation and conversion systems, increasing qualified leads for sales teams.
- Improved customer retention and loyalty initiatives, driving customer engagement and repeat business.
Vice President - Sales Planning, Insurance and Logistic
Mercedes-Benz (Silver Arrows)
India
09.2012 - 10.2024
- Executed sales strategy and optimised product positioning alongside high-margin model mix.
- Increased F&I penetration, drove insurance renewals, and boosted adoption of value-added services.
- Led luxury sales operations with consistent achievement of sales targets and revenue growth objectives.
- Managed HNI/UHNI customer relationships and corporate accounts, driving repeat and referral business.
- Built sales, service and CRM teams to enhance luxury customer experience and improve retention.
- Delivered high CSI & NPS scores, ensuring premium customer experience standards.
- Optimized inventory planning, allocation, and delivery timelines for premium customers.
- Led luxury brand events, product launches, and exclusive customer engagement programs.
- Ensured strict adherence to Mercedes-Benz OEM processes, audits, and operational excellence standards.
Education
MBA - Business Operation
Jaipur National University
JaipurMSc - Math
Sambalpur University
OdishaPG Diploma - Computer Programming & Application
APTECH
New DelhiSkills
- P&L Management
- Sales strategy
- Market Share Expansion
- Lead management
- Digital Sales Conversion
- F&I & Value-Added Services
- Dealer operations
- Marketing execution
- KPIs
- Data-driven decisions
- Team Leadership
- Luxury customer experience
- MIS
Accomplishments
- Delivered 50+ Mercedes-Benz deliveries in 7 months (Prime Star)
- Successfully executed LMS-driven lead conversion and digital sales funnel optimization
- Led marketing campaigns and luxury events driving high-quality walk-ins and conversions
- Built strong multi-city luxury customer base across UP region
- Achieved consistent double-digit growth across roles
- Improved F&I and insurance revenue by 25%+
- Strengthened customer retention and premium experience delivery
- Expanded market share in competitive luxury automotive segment
Custom
- Sales Strategy & Target Achievement
- LMS & CRM Lead Management
- Digital Sales Conversion
- Luxury Customer Experience (CSI/NPS)
- F&I & Value-Added Services
- P&L Management
- Market Share Expansion
- Dealer Operations Inventory & Allocation
- Marketing Events & Campaign Execution
- Team Leadership
- MIS, KPIs & Data-Driven Decision Making
Timeline
Operations Head
Frontier Groups
05.2026 - Current
Branch Head - Sales & Operations
Mercedes-Benz Prime Star
09.2025 - 05.2026
Vice President - Sales & Operations
HIMGIRI Group (Tata & Hyundai)
11.2024 - 07.2025
Vice President - Sales Planning, Insurance and Logistic
Mercedes-Benz (Silver Arrows)
09.2012 - 10.2024
MBA - Business Operation
Jaipur National University
MSc - Math
Sambalpur University
PG Diploma - Computer Programming & Application
APTECH