Prateek Khanna
Delhi
Summary
Business Director with 9+ years of experience in media strategy and planning across leading agency networks. Expertise in developing insight-led media strategies and delivering integrated media solutions across Mainline, OTT, and Digital, with a proven track record in campaign planning, client management, and new business pitches
Overview
9
9
years of professional experience
Work History
Business Director
WPP
09.2023 - Current
- Drive campaign strategy by defining the planning approach, identifying strategic associations, and developing innovative media solutions aligned with client objectives.
- Partnered with digital, cinema, OOH and content teams to deliver 360 media solutions, executing strategic inventory buys and on-air/on-ground brand associations.
- Managed DS Group account alongside Orient Electric and Traya, delivering integrated media solutions across mainline, OTT and digital channels.
- Secured new business through successful pitches for Traya and Swiss Beauty.
Senior Business Manager
Dentsu
05.2021 - 09.2023
- Developed campaign strategies and executed end-to-end media planning across TV & OTT, enhancing audience engagement.
- Managed premium property associations on high-impact TV & OTT platforms for Grand Vitara, Fronx, Brezza, XL6, WagonR and All-New Celerio launches, driving brand visibility.
- Managed the Maruti Suzuki India Ltd. (MSIL) account as part of the core Planning & Strategy team for Mainline TV & OTT campaigns.
- Played a key role in securing a new business win for the agency through the Berger Paints media pitch.
Senior Media Planner
IPG Mediabrands (Lodestar)
10.2019 - 04.2021
- Planned and optimised TV, Print, and Radio campaigns through targeted media strategies and thorough deal evaluations, ensuring successful campaign execution.
- Managed the Samsung Mobile & Consumer Electronics account as part of the core media planning team.
- Managed client relationships, delivered campaign performance reports, and conducted pre/post campaign evaluations to enhance strategic insights.
- Conducted category analysis and collaborated with internal teams and media partners to develop tailored media solutions that met client objectives.
Media Planner
DDB Mudra
05.2017 - 10.2019
- Developed client presentations and strategic media recommendations, aligning campaign planning with client objectives and market insights.
- Conducted category analysis, campaign monitoring, and pre/post evaluations with BARC, Clear Decision, MAP and RAM to inform strategic decision-making.
- Supported TV and radio media planning for Dalmia Cement, William Grant & Sons, V-Mart, Pearl Academy and Bellewear, enhancing brand visibility and audience targeting.
Education
Master of Arts - Advertising & Marketing Management
Amity University
05-2017
Bachelor of Arts - Journalism & Mass Communication
IP University
06-2015
Skills
- Media strategy and planning
- Integrated media solutions
- Client servicing
- Campaign management
- Media mix optimization
- Business development
- Brand integration
- Stakeholder management
- Competitive analysis
- Data analysis tools
- Microsoft Excel and PowerPoint
Accomplishments
- Published a research paper in the Journal of Media Studies and Research (2017).
- Winner – Inter-College Table Tennis Championship (two consecutive years).
Timeline
Business Director
WPP
09.2023 - Current
Senior Business Manager
Dentsu
05.2021 - 09.2023
Senior Media Planner
IPG Mediabrands (Lodestar)
10.2019 - 04.2021
Media Planner
DDB Mudra
05.2017 - 10.2019
Master of Arts - Advertising & Marketing Management
Amity University
Bachelor of Arts - Journalism & Mass Communication
IP University