Prateek Singh Rana
BUSINESS DEVELOPMENT
Gurugram,HARYANA
Summary
Marketing & Business Development professional driving OEM sales, key account growth, and RFQ-to-delivery execution across India, North America, and Europe. Builds new customer pipelines, manages CRM, price revisions, and cross-functional follow-through, and has generated INR 25 Cr net EV business in FY2025-26. Leads a six-member team supporting major automotive OEM accounts.
Overview
1
1
Language
16
16
years of professional experience
Work History
Marketing & Business Development
UPS Lakshmi Pvt. Ltd.
2025.01 - Current
- Drove lead generation, customer development, CRM management, price revisions, and RFQ closures for fasteners across India, North America, and Europe to expand market reach.
- Generated INR 25 Cr net EV business in FY2025-26 and led a six-member team serving major automotive OEMs.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
AGM – Marketing Head
India Forge & Drop Stampings Ltd.
2024.02 - 2025.01
- Led OEM business for hubs, sleeves, steering knuckles and spindles, managing key accounts including MSIL, Tata, Sona Comstar, and Honda 4W.
- Owned lead generation and customer development, overseeing CRM, weekly sales reviews, price-increase discussions, and RFQ tracking; managed four-member team.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams in launching innovative product campaigns, driving customer engagement and retention.
- Analyzed market trends and consumer data to inform strategic decision-making and optimize marketing initiatives.
Manager – Senior Manager
ARGL Ltd.
2018.05 - 2024.01
- Managed domestic and international flywheel ring-gear accounts, overseeing NPD, RFQs, customer schedules, inventory, billing, collections, and weekly sales analysis to ensure alignment with customer needs.
- Coordinated with Magna, Briggs & Stratton, Ford, Bobcat, Valeo, and QMTW across Americas, Canada, Europe, Turkey, and India, facilitating SAP SD processes, export documentation, and compliance with Incoterms.
Deputy Manager
Godrej & Boyce – Tooling Division
2017.08 - 2018.03
- Coordinated die-tool scheduling and delivery for MSIL and Honda, addressing customer requirements and leading on-site commercial discussions.
- Led cross-functional teams to enhance tooling production efficiency and reduce cycle times.
- Implemented process improvements, resulting in a streamlined workflow within the tooling division.
- Developed training programs for new staff, fostering skill growth and operational knowledge.
Assistant Manager
Motherson Sumi Systems Ltd.
2016.08 - 2017.07
- Managed JCB UK wire-harness account from RFQ to delivery using Oracle-based scheduling; increased portfolio from INR 120 Cr to INR 150 Cr.
- Led cross-functional teams to achieve operational excellence and enhance productivity.
- Developed training programs to upskill staff and improve service quality.
- Implemented process improvements that streamlined workflows and reduced turnaround times.
Senior Executive – Marketing
Amtek Auto Ltd.
2012.06 - 2016.08
- Scaled portfolio from INR 240 Cr to INR 350 Cr by managing NPD, costing, RFQs, and deliveries for US, European, and Asian customers, traveling to USA and Europe to ensure alignment.
- Led cross-functional teams to streamline operations, enhancing overall productivity and efficiency.
- Developed strategic initiatives to optimize supply chain management and reduce operational costs.
- Implemented process improvements that increased quality control standards across multiple production lines.
GET / Production Engineer
Endurance Technologies Ltd.
2010.10 - 2012.06
- Established manufacturing fundamentals for Bajaj crankcase production, enhancing machine operations and streamlining shop-floor processes.
- Led production process optimization initiatives to enhance efficiency and reduce downtime.
- Developed and implemented quality control protocols, ensuring adherence to industry standards.
- Collaborated with cross-functional teams to troubleshoot equipment issues, minimizing disruption in operations.
Education
B.Tech - Mechanical Engineering
Gyan Vihar School of Engineering & Technology
Jaipur2010-01
Skills
Automotive OEM Sales
Business Development
Key Account Management
RFQ management
Pricing strategy
New Product Development
Export Documentation
Incoterms
Inventory & Dispatch Control
Team Leadership
Accomplishments
- Employee of the Month
- March 2013 & 2016
ADDITIONAL EXPOSURE
Participated in automotive trade shows in Europe and India, with international travel to the USA and Europe for customer discussions. Additional exposure includes a BSE seminar on equity and commodity markets and a national-level management presentation competition.
CUSTOMER, PRODUCT & MARKET EXPOSURE
- CUSTOMERS: MSIL, Tata, Honda, Ford, Magna, JCB UK, Bobcat, Valeo, Bajaj, Sona Comstar
- PRODUCTS: Fasteners, ring gears, hubs, sleeves, steering knuckles, spindles, tool dies, wire harnesses, crankcases
- MARKETS: India, North & South America, Canada, Europe, Turkey and Asia
Timeline
Marketing & Business Development
UPS Lakshmi Pvt. Ltd.
2025.01 - Current
AGM – Marketing Head
India Forge & Drop Stampings Ltd.
2024.02 - 2025.01
Manager – Senior Manager
ARGL Ltd.
2018.05 - 2024.01
Deputy Manager
Godrej & Boyce – Tooling Division
2017.08 - 2018.03
Assistant Manager
Motherson Sumi Systems Ltd.
2016.08 - 2017.07
Senior Executive – Marketing
Amtek Auto Ltd.
2012.06 - 2016.08
GET / Production Engineer
Endurance Technologies Ltd.
2010.10 - 2012.06
B.Tech - Mechanical Engineering
Gyan Vihar School of Engineering & Technology