Pratik Musale
Website Operations
Mumbai
Summary
Result-oriented Website Operations Professional with 8+ years of experience optimizing website functionality & performance. Proven track record in overseeing web/app development, creating & implementing strategies for improved user engagement, and ensuring seamless operations.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Assistant Manager Website Operations
Scale Sauce
10.2023 - Current
- Orchestrating Marketing automation journeys using WebEngage for company's personal brand(s) which improved month-on-month sales by 200%
- Strategizing and executing retention through whatsapp and email marketing
- Researching best performing landing pages on competitor brands then strategizing, planning and executing them on brands website to provide best user experience
- Analyzing user behavior with GA4 & MS Clarity; heat maps and recorded sessions to see rage/dead/most clicked sections on the website, then reporting the same and getting changes made accordingly to improve user experience.
- Managing backend of website on Shopify and making changes as and when required, suggesting plugins to improve conversions and increase average order value.
Senior Website Operations Executive
Nykaa E-Retail Pvt. Ltd.
06.2021 - 09.2023
- Been the only point of contact for Website Operations for Superstore by Nykaa. Managed 4 different Homepages based & ensured that all Homepages have correct offer callouts and correct banners by performing daily hygiene checks, reporting and fixing issues immediately if any found.
- Improved application experience by participating in testing activities and launched new version of the app which had UI/UX and design improvements for better user engagement and experience.
- Successfully executed multiple Hot Pink Sales & Pink Friday Sales on the app by setting up the pages without any delays
- Given many ideas about new sections on the app like: Brand in Focus, Category in Focus, Category Stores to improve paid visibility which have improved sales
Website Operations Executive
Croma: Infiniti Retail Ltd.
02.2018 - 06.2021
- Improved website experience of www.croma.com by performing site hygiene checks, campaign checks, journey checks etc.
- Performing quality check or product specifications of products displayed on www.croma.com
- Responsible for managing Bank Cashback Offers landing page for Croma by contacting different team, curating the information and further making necessary changes on the page
- Using tools like Hybris Backoffice and CMS Cockpit for performing day-to-day website operations activities
- Training new joinees with all the processes performed on day-to-day basis
Website Operations Head
Evraa India / Evraa Digital
03.2017 - 02.2018
- Being the point of contact for vendors who want to sell their products on our upcoming website which helped the company to onboard more vendors and get different category of products
- Collecting and filtering the entire product data from the vendors and putting it in an excel sheet for the better understanding of the product and sending the same to the agency to upload data in a structured manner.
Chief Technology Officer
Gaami NX / GTronX Services
06.2016 - 03.2017
- Checking with the shipping vendors whether the package has been successfully delivered or not. Also, following up with them if there is any issue that takes place during the product shipping process
- Mentor, guide and train employees in product knowledge, ensure performance of assigned duties and consistently motivate team even in harsh environments
- Meet daily team performance goals with attention to detail and manage schedules, organize office functions and oversee daily operations of the office
- Mentor lower performing team members to raise expected company metrics
Education
Bachelor of Science (Information Technology) -
M. L. Dahanukar College, Mumbai University
Mumbai 01.2011 - 2014.01
Higher Secondary Certificate (Science) - Science
Vidhyanidhi Jr. College, Juhu
Mumbai 06.2009 - 03.2011
Staff Selection Commission (SSC) - SSC
St. Joseph's High School, Juhu
Mumbai 06.2008 - 03.2009
Skills
Website Operations
undefinedCertification
Diploma In Software Testing (Manual & Automation)
Timeline
Assistant Manager Website Operations
Scale Sauce
10.2023 - Current
Senior Website Operations Executive
Nykaa E-Retail Pvt. Ltd.
06.2021 - 09.2023
Website Operations Executive
Croma: Infiniti Retail Ltd.
02.2018 - 06.2021
Website Operations Head
Evraa India / Evraa Digital
03.2017 - 02.2018
Chief Technology Officer
Gaami NX / GTronX Services
06.2016 - 03.2017
Bachelor of Science (Information Technology) -
M. L. Dahanukar College, Mumbai University
01.2011 - 2014.01
Higher Secondary Certificate (Science) - Science
Vidhyanidhi Jr. College, Juhu
06.2009 - 03.2011
Staff Selection Commission (SSC) - SSC
St. Joseph's High School, Juhu
06.2008 - 03.2009
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