Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Pratik Musale

Website Operations
Mumbai

Summary

Dynamic leader with proven expertise in website operations and agile methodologies, notably at Scale Sauce where I spearheaded marketing automation strategies, achieving a 200% increase in monthly sales. Excel in strategic planning and execution, enhancing user experience, and fostering team motivation. Skilled in WhatsApp and email marketing, I drive significant customer retention and sales growth.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Assistant Manager Website Operations

Scale Sauce
Mumbai
10.2023 - Current
  • Directed marketing automation strategies using WebEngage, resulting in a 200% increase in monthly sales.
  • Implemented targeted WhatsApp and email campaigns to enhance customer retention.
  • Analyzed competitor landing pages to identify top-performing elements.
  • Analyzed user behavior using GA4 and MS Clarity by examining heat maps and recorded sessions.
  • Administering backend operations on Shopify with proactive modifications.

Senior Website Operations Executive

Nykaa E-Retail Pvt. Ltd.
Mumbai
06.2021 - 09.2023
  • Oversaw management of 4 distinct Homepages, ensuring accurate offer callouts and banners.
  • Enhanced app usability through dedicated testing involvement.
  • Effectively managed numerous Hot Pink Sales & Pink Friday Sales on the app.
  • Developed innovative ideas for new app sections, including Brand & Category in Focus, boosting sales.

Website Operations Executive

Croma: Infiniti Retail Ltd.
Mumbai
02.2018 - 06.2021
  • Enhanced website performance by conducting site hygiene checks.
  • Conduct quality checks on product specifications listed on croma.com.
  • Ensured accurate updates by collaborating with different teams and adjusting the Bank Cashback Offers page for Croma.
  • Performed routine tasks using tools like Hybris Backoffice and CMS Cockpit.
  • Conducted comprehensive training sessions for new hires on daily processes.

Website Operations Head

Evraa India / Evraa Digital
Mumbai
03.2017 - 02.2018
  • Facilitated vendor onboarding, expanding product range across various categories.
  • Processed entire vendor product information into a structured format and forwarded the details to the agency.

Chief Technology Officer

Gaami NX / GTronX Services
Mumbai
06.2016 - 03.2017
  • Communicated with vendors to resolve issues during the shipping process.
  • Motivated team effectively even in harsh environments.
  • Coordinate schedules, organize office tasks and ensure smooth daily operations.
  • Guided underperforming staff to meet target metrics efficiently.

Education

Higher Secondary Certificate (Science) - Science

Vidhyanidhi Jr. College, Juhu
Mumbai
03.2011

Staff Selection Commission (SSC) - SSC

St. Joseph's High School, Juhu
Mumbai
03.2009

Bachelor of Science (Information Technology) -

M. L. Dahanukar College, Mumbai University
Mumbai

Skills

  • Website Operations
  • Agile Methodologies
  • Project Management
  • Website & App Management
  • User Experience (UX)
  • WhatsApp & Email Marketing
  • Strategic Planning and Execution
  • Customer Retention strategies

Certification

Diploma In Software Testing (Manual & Automation)

Timeline

Assistant Manager Website Operations

Scale Sauce
10.2023 - Current

Senior Website Operations Executive

Nykaa E-Retail Pvt. Ltd.
06.2021 - 09.2023

Website Operations Executive

Croma: Infiniti Retail Ltd.
02.2018 - 06.2021

Website Operations Head

Evraa India / Evraa Digital
03.2017 - 02.2018

Chief Technology Officer

Gaami NX / GTronX Services
06.2016 - 03.2017

Higher Secondary Certificate (Science) - Science

Vidhyanidhi Jr. College, Juhu

Staff Selection Commission (SSC) - SSC

St. Joseph's High School, Juhu

Bachelor of Science (Information Technology) -

M. L. Dahanukar College, Mumbai University

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