Pratiksha Shetty
Bengaluru
Summary
Market research and insights professional with 7+ years of experience in pharmaceutical consulting, specializing in patient journey analysis, competitive intelligence, and data-driven strategy. Proven expertise in transforming primary and secondary research into actionable insights for commercial decision-making across global markets (US, EU, APAC). Experienced in stakeholder management, forecasting inputs, and identifying market opportunities to support brand strategy and business growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Global Reputation Intelligence Manager
Novo Nordisk
01.2024 - Current
- Led market and reputation intelligence initiatives to support strategic decision-making across global markets
- Generated actionable insights to support brand positioning and stakeholder engagement strategies
- Collaborated with cross-functional teams to shape business strategy based on market insights
- Developed frameworks for tracking market perception and performance indicators, enhancing strategic decision-making
- Synthesized primary and secondary research data to identify market trends, patient needs, and competitive dynamics
- Built capabilities across affiliate teams to strengthen reputation management initiatives
Sr. Associate Global Reputation Intelligence Manager
Novo Nordisk
01.2023 - 01.2024
- Delivered actionable insights from social and secondary intelligence to guide reputation management strategies
- Analyzed market research data to identify reputation trends and inform strategic decisions
- Facilitated communication between global stakeholders and external partners to align on reputation initiatives
- Supported social listening projects to uncover patient unmet needs
Associate Consultant, Social Intelligence
IQVIA
01.2019 - 01.2023
- Delivered end-to-end market research and insights projects for global pharmaceutical clients
- Mapped patient journeys to reveal treatment gaps and unmet needs
- Analyzed HCP and payer behavior to assess market access barriers
- Created competitive intelligence reports that informed market opportunity strategies
- Supported forecasting inputs through analysis of market trends and adoption patterns
- Presented strategic insights that shaped client business decisions
Analyst, Social Intelligence
IQVIA
01.2017 - 01.2019
- Analyzed social media and patient data across therapeutic areas
- Mapped patient journeys, identifying key digital touchpoints to enhance user experience
- Benchmarked brands and evaluated competitor strategies to inform strategic recommendations
- Collaborated with cross-functional teams to deliver actionable insights for consulting projects
Education
M.Pharm - Pharmaceutical Sciences
BITS Pilani
Pilani01-2017
B.Pharm -
SGRS College of Pharmacy
01-2015
Skills
- Market Research
- Competitive Intelligence
- Patient Journey Mapping
- Forecasting Support
- Market Sizing
- Data Analysis
- Insights Generation
- Stakeholder Management
- Pharma Commercial Strategy
- HCP & Patient Behavior Analysis
- Cross-functional Collaboration
Websites
Tools And Analytics
- Brandwatch
- Talkwalker
- Sprinklr
- Power BI (Data Visualization)
- Excel (Advanced)
- SEMrush
- SimilarWeb
Certification
- Certified Novo Nordisk Advanced Project Excellence - APEx (Academy for Project Excellence)
Timeline
Global Reputation Intelligence Manager
Novo Nordisk
01.2024 - Current
Sr. Associate Global Reputation Intelligence Manager
Novo Nordisk
01.2023 - 01.2024
Associate Consultant, Social Intelligence
IQVIA
01.2019 - 01.2023
Analyst, Social Intelligence
IQVIA
01.2017 - 01.2019
M.Pharm - Pharmaceutical Sciences
BITS Pilani
B.Pharm -
SGRS College of Pharmacy