Praveen Bharamagoudar
Bangalore
Summary
Accomplished leader in oncology sales and diagnostic services with a proven track record at MedGenome Labs Ltd, achieving an impressive 31% YoY revenue growth. Expert in strategy planning and relationship management, adept at fostering key partnerships and leading high-performing teams. Skilled in business development and market penetration, demonstrating exceptional analytical and coordination abilities.
Overview
34
34
years of professional experience
Work History
Vice President – Oncology Sales & CDx
MedGenome Labs Ltd
Bangalore
04.2022 - Current
- Company Overview: MedGenome Labs Ltd, leader in genomic for diagnostics and research services across various disease segments
- Spearhead the oncology sales division, leading a team of 50+ sales and marketing professionals to achieve annual average revenue growth of 31% YoY
- Develop and implement comprehensive sales strategies that align with the company's overall objectives while addressing the unique needs of oncology prescribers and stakeholders
- Foster relationships with key opinion leaders (KOLs), oncologists, and healthcare organizations to enhance product visibility and drive adoption in clinical settings
- Oversee the successful launch of Liquid Biopsy, HRD, HRR, Comprehensive Tumour Panel, Comprehensive Leukemia Panel, etc
- Collaborate with marketing, medical affairs, and regulatory teams to ensure alignment in messaging, compliance, and product positioning
- MedGenome Labs Ltd, leader in genomic for diagnostics and research services across various disease segments
Director – Sales & CDx Oncology
MedGenome Labs Ltd
Bangalore
03.2019 - 03.2022
- Company Overview: MedGenome Labs Ltd, leader in genomic for diagnostics and research services across various disease segments
- MedGenome Labs Ltd, leader in genomic for diagnostics and research services across various disease segments
Associate Director – Oncology Marketing & CDx
MedGenome Labs Ltd
Bangalore
01.2018 - 02.2019
- Company Overview: MedGenome Labs Ltd, leader in genomic for diagnostics and research services across various disease segments
- MedGenome Labs Ltd, leader in genomic for diagnostics and research services across various disease segments
Director Business Development & Operations
OncoStem Diagnostics Pvt Ltd
Bangalore
04.2016 - 12.2017
- Company Overview: OncoStem Diagnostics Pvt Ltd, Bangalore based diagnostics research company, involved in development of innovate test to predict risk of recurrence in Cancer
- Oversaw creating and managing strategic and operational activities of Sales, Marketing and Customer Relationship
- Provide market feedback to the company leadership regarding competitive offerings, prospects, needs, market size and generate product development ideas
- Take ownership of the management of the sales and marketing functions of the business development, marketing & Operations
- Design revenue and profit model to achieve the ambitious growth
- Planning, coordination and implementation of business plans and the penetration of new markets
- Identifying and evaluation of channel partners, Nationally & Internationally
- Create cost effective operational flow and process for sample logistics, both at National & International locations
- Played an active role in ISO and NABL accreditation
- Successful launch of CanAssist-Breast test in India & International
- Negotiating agreements for contracts with channel partners
- Implementing an effective sales pipeline and lead tracking process
- OncoStem Diagnostics Pvt Ltd, Bangalore based diagnostics research company, involved in development of innovate test to predict risk of recurrence in Cancer
General Manager – Clinical Trials
ONCQUEST LABORATORIES LTD
03.2016 - 03.2016
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- Launched and set up the services of Central Laboratory Services for Clinical Research
- Designing & implementing appropriate and effective business & marketing strategies to increase the profitability and meet the organization’s goals
- Oversaw for business development from CRO’s and Pharmaceutical Company pan India and the overall operations management of the clinical trials nationally
- Undertaking business development activities by researching and developing marketing opportunities and plans, implementing those plans and managing staff
- Closing new business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations
- Oversaw for identifying new and esoteric testing requirement
- Oversaw for setting up reference laboratory at Bangalore
- Managing business development activities in South India
- Meeting marketing & sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions
- Provided growth of 60% on year on year bases
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Assistant General Manager, Clinical Trials
ONCQUEST LABORATORIES LTD
07.2010 - 06.2012
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Business Development Executive
ONCQUEST LABORATORIES LTD
03.2004 - 06.2010
- Company Overview: (Previously, A Division of DABUR PHARAM LTD), New Delhi
- (Previously, A Division of DABUR PHARAM LTD), New Delhi
Manager - Clinical Services
GENETECH DIAGNOSTICS PVT LTD
04.2003 - 03.2004
- Introduced the Hybrid Capture Technology to leading Hospitals and Clinical Laboratories by developing customers to install the equipment and provide the testing facility in their Hospital/ Institute
- Built strategies to increase the market share of the company by assessing the marketing opportunities and the target markets and by conducting economic and commercial surveys to identify potential markets
- Directed operations in Bangalore, Hyderabad, Chennai and Cochin and provided testing services in the area of screening for Cervical Cancer (HPV DNA), Hepatitis B Virus (HBV DNA), CMV DNA, etc
- Built logistics for sending routing samples to the laboratory and created awareness among general public regarding cervical cancer
Sales Officer – Hospital Team
SRL RANBAXY LTD
06.2002 - 03.2003
- Accountable for managing a hospital team dealing with key hospitals including St John’s Medical College Hospital, Bangalore Hospital, Sagar Apollo Hospital and Mallige Medical Centre for achieving business targets
Sales Officer
SRL RANBAXY LTD
Bangalore
09.2001 - 05.2002
Sales Officer
SRL RANBAXY LTD
Mangalore
06.1998 - 08.2001
- Launched the concept of reference laboratory for SRL Ranbaxy in costal Karnataka
- Set up and Directed the complete business operations for 25 collection centers in costal Karnataka
- Identified & coordinated efforts toward identifying new customers and provided direction and leadership for potential business acquisitions
- Drove the creation and implementation of company’s sales and marketing strategy to increase revenue, market share, profitability and brand visibility and established procedures/systems for smooth operations management
- Successfully implemented S.O.Ps across India and initiated e-mail reporting and pooling of sub clients to pick-up samples and deliver reports to collection centre in a particular Town/city
Sales Officer
FERRING PHARMACEUTICALS LTD
Mumbai
07.1996 - 05.1998
Territory Manager
TACHYON (A DIVISION OF TARGOF PURE DRUGS LTD)
01.1992 - 04.1993
Medical Representative
MEYERS ORGANICS PVT LTD
10.1990 - 12.1991
Education
Diploma -
Pharmacy
Bachelors of Business Administration -
MBA - Marketing & Operations
B.Sc. - CBZ
Skills
- Sales & Marketing
- Business Development
- Business Operation
- Strategy Planning
- Revenue Generation
- Market Research/Penetration
- Budgeting/Cost Control
- Resource Management
- Operation Management
- Centre Management
- Key Account Management
- Analytical Skills
- Coordination/ Liaison
- Relationship Management
- Training & Development
- Team Building & Management
References
Available on Request
Languages
- English
- Kannada
- Hindi
Timeline
Vice President – Oncology Sales & CDx
MedGenome Labs Ltd
04.2022 - Current
Director – Sales & CDx Oncology
MedGenome Labs Ltd
03.2019 - 03.2022
Associate Director – Oncology Marketing & CDx
MedGenome Labs Ltd
01.2018 - 02.2019
Director Business Development & Operations
OncoStem Diagnostics Pvt Ltd
04.2016 - 12.2017
General Manager – Clinical Trials
ONCQUEST LABORATORIES LTD
03.2016 - 03.2016
Assistant General Manager, Clinical Trials
ONCQUEST LABORATORIES LTD
07.2010 - 06.2012
Business Development Executive
ONCQUEST LABORATORIES LTD
03.2004 - 06.2010
Manager - Clinical Services
GENETECH DIAGNOSTICS PVT LTD
04.2003 - 03.2004
Sales Officer – Hospital Team
SRL RANBAXY LTD
06.2002 - 03.2003
Sales Officer
SRL RANBAXY LTD
09.2001 - 05.2002
Sales Officer
SRL RANBAXY LTD
06.1998 - 08.2001
Sales Officer
FERRING PHARMACEUTICALS LTD
07.1996 - 05.1998
Territory Manager
TACHYON (A DIVISION OF TARGOF PURE DRUGS LTD)
01.1992 - 04.1993
Medical Representative
MEYERS ORGANICS PVT LTD
10.1990 - 12.1991
Diploma -
Pharmacy