PRAVEEN KUMAR HT
Bengaluru
Summary
Results-driven sales professional with strong experience in territory management, channel development, and partner acquisition across FMCG, building materials, fintech, and food-tech sectors. Proven track record of driving revenue growth, expanding dealer/distributor networks, and increasing market share through strategic sales execution, and field operations. Skilled in managing merchants, retailers, contractors, and key accounts, while ensuring collections, compliance, and customer satisfaction. Adept at data-driven decision-making, competitive analysis, and cross-functional collaboration to deliver consistent business performance.
Overview
8
8
years of professional experience
Work History
Area Sales Manager
PhonePe
Bengaluru
03.2024 - Current
- Led tactical sales planning, execution, and delivery of territory targets, driving merchant acquisition, transaction growth, and revenue performance.
- Expanded PhonePe acceptance and market share by strengthening both direct and indirect distribution channels across the assigned geography.
- Achieved assigned KPIs, including active merchants, total transactions, and revenue, through structured field execution and daily performance tracking.
- Drove business expansion by identifying, onboarding, and developing DSAs/partners to enhance coverage, productivity, and new merchant acquisition.
- Formulated and implemented against competitor activities to protect market share, and accelerate growth.
- Leveraged data analytics and market insights to identify opportunity areas, optimize routes, and replicate best practices across territories.
- Managed merchant escalations and collaborated with cross-functional teams (Marketing, Sales Capability, HR, Operations) to ensure smooth onboarding, adequate manpower, and market readiness. Ensured high compliance and quality standards by monitoring KYC adherence, PFB usage, and audit processes; initiated corrective actions to maintain zero deviations.
- Strengthened channel management by improving distributor performance, expanding rural penetration, and ensuring full coverage of critical towns and outlets.
- Oversaw inventory planning and tracking across RTSM, RTSE, BDE, BDA, RTL, and distributors to maintain service levels, and enable consistent onboarding.
- Managed distributor ROI and productivity to improve service quality, operational efficiency, and sustainable growth.
Associate Sales Manager
Swiggy
Bengaluru
12.2021 - 01.2024
- Acquired, onboarded, and managed restaurant partners across multiple local markets, expanding platform coverage, and strengthening brand presence.
- Led end-to-end sales operations, including lead generation, prospecting, negotiation, onboarding, and partner lifecycle management.
- Delivered territory revenue targets by driving partner performance, increasing order volumes, and improving outlet productivity.
- Conducted market mapping and competitor analysis to identify growth opportunities, white spaces, and expansion strategies.
- Leveraged market and sales data to identify opportunities for product promotions, visibility initiatives, and category expansion.
- Collaborated with marketing teams to design and execute local campaigns, offers, and activations to increase customer acquisition, and partner sales.
- Maintained strong relationships with restaurant owners by resolving escalations promptly, and ensuring high service standards.
- Identified new business opportunities through industry research and customer insights, contributing to sustained market share growth.
- Drove brand development and business growth through strategic territory expansion, and consistent sales execution.
Senior Sales Executive
MYK Laticrete
03.2019 - 06.2020
- Developed and expanded the dealer and distributor network by appointing new channel partners based on market potential and sales strategy.
- Conducted regular meetings and engagement programs with masons, tile applicators, contractors, and influencers to drive product awareness and business growth.
- Increased the base of active applicators and masons for MYKL products, strengthening market penetration and brand reach within the assigned territory.
- Managed end-to-end payment collections in line with company commercial policies, ensuring healthy cash flow, and minimized outstanding dues.
- Acted as a key liaison between dealers, customers, and internal teams to ensure accurate order processing, timely delivery, and high customer satisfaction.
- Monitored dealer inventory levels, and controlled market credit exposure to maintain optimal stock availability and timely collections.
- Continuously tracked competitor activities, pricing, and market trends, providing actionable insights to the reporting manager and Head Office for strategic decision-making.
Territory Sales Officer
Asian Paints
02.2018 - 02.2019
- Managed end-to-end sales operations for the assigned territory, driving primary and secondary sales growth, and achieving monthly and quarterly targets.
- Expanded dealer and distributor network by identifying high-potential partners and onboarding new outlets to improve market coverage and penetration.
- Strengthened relationships with dealers, contractors, painters, and influencers through regular market visits, meetings, and engagement activities.
- Ensured optimal dealer inventory levels and product availability to prevent stockouts and maximize sell-through.
- Executed trade schemes, promotions, and visibility initiatives to enhance brand presence, and increase off-take.
- Monitored collections and credit control, ensuring timely payment recovery, and adherence to company credit policies.
- Conducted competitor analysis on pricing, schemes, and product movements, sharing market intelligence with management for strategic planning.
- Coordinated with supply chain and logistics teams to ensure timely order fulfillment, and superior customer service.
- Tracked territory performance metrics, prepared sales reports, and implemented action plans to improve productivity and profitability.
Education
MBA - Marketing
University of Mysore
Bengaluru06-2017
B.com - Chikmagalur
Kuvempu University
Chikmagalur06-2013
Skills
- Territory and area sales management
- Channel sales and distribution development
- Dealer, distributor, and DSA management
- Merchant and restaurant partner onboarding
- B2B and B2C sales strategy
- Market expansion and territory penetration
- Sales planning and target achievement
- Revenue growth and P&L ownership
- Trade marketing and brand visibility
- Influencer management strategies
- Key account management
- Lead generation and deal closure
- Credit control and working capital management
- Inventory planning and optimization
- Competitive analysis and strategy planning
- Data analysis and KPI tracking
- Field force productivity improvement
- Cross-functional coordination with stakeholders
- Customer escalation handling and service excellence
- Compliance and process management strategies
- Rural and urban market development
- Route planning and beat management
- Stakeholder ROI management strategies
- MS Excel and Google Sheets proficiency
- CRM tools for sales tracking
Languages
- English
- Kannada
- Hindi
Timeline
Area Sales Manager
PhonePe
03.2024 - Current
Associate Sales Manager
Swiggy
12.2021 - 01.2024
Senior Sales Executive
MYK Laticrete
03.2019 - 06.2020
Territory Sales Officer
Asian Paints
02.2018 - 02.2019
MBA - Marketing
University of Mysore
B.com - Chikmagalur
Kuvempu University