Praveen Rajendran
Product Manager
Chennai,TN
Summary
IT & Digital Marketing Manager leading digital product, business analysis, and transformation work across insurance journeys. Translates operational needs into requirements, user stories, acceptance criteria, and backlog priorities, then drives 8+ UAT cycles per quarter, release validation, and stakeholder alignment through delivery. Manages a 5+ member team while improving self-service, workflow automation, and AI-enabled process design.
Overview
1
1
Language
1
1
Certification
10
10
years of professional experience
Work History
Digital Marketing Manager | IT Product, Business Analysis & Transformation
TVS Insurance Broking Private Limited
02.2023 - Current
- Lead a 5-member team across business, operations, technology, and external development partners on digital initiatives.
- Translate business problems into requirements, functional specifications, user stories, and acceptance criteria through development, testing, and release.
- Prioritize enhancement requests and delivery work against customer value, operational efficiency, business objectives, technical dependencies, and delivery risk.
- Coordinate backlog refinement, delivery planning, UAT, and stakeholder validation while tracking defects, risks, dependencies, and impediments through resolution.
- Drive enhancements across Quick Quote, Claims 2.0, Instant Quote, and WhatsApp self-service, improving digital access to quotations, claims visibility, and policy support.
- Conceptualize an AI-enabled Smart Vehicle Matching Engine to replace manual Excel-based Make/Model/Variant mapping across insurer master datasets.
- Use customer and digital performance analytics to identify optimization opportunities, contributing to a 15% ROI improvement and a 30% increase in qualified leads through performance-led initiatives.
Digital Marketing Specialist | Digital Product & Customer Experience
Royal Sundaram General Insurance Co. Limited
08.2019 - 02.2023
- Coordinated 100% customer engagement across email and SMS initiatives within insurance compliance requirements.
- Validated many experiments using Adobe Target and Adobe Analytics to guide website and journey optimization decisions.
- Partnered with business and technology stakeholders to translate customer and performance insights into website, UI/UX, and journey improvements.
- Analyzed competitor, content-gap, and search-performance data to uncover digital product and customer-engagement opportunities.
- Supported a streamlined two-wheeler digital purchase journey designed to reduce friction and simplify policy acquisition.
- Aligned content, business objectives, and execution dependencies for compliant email and SMS delivery.
Senior Process Executive
Infosys BPM
07.2018 - 08.2019
- Documented business and functional requirements to support process changes and clearer delivery handoffs.
- Translated workflow findings into user stories and acceptance criteria for better backlog refinement and prioritization.
- Supported stakeholder alignment on process improvements, including automation ideas and operational change readiness.
Sales Executive
A&A DUKAAN Financial Services (BankBazaar)
12.2017 - 07.2018
- Built customer trust by matching financial products to individual needs during sales discussions.
- Drove financial-product sales while maintaining a customer-focused approach to business targets.
- Supported team capability through product training and practical customer-handling guidance.
- Shared sales-process knowledge to improve consistency across customer interactions.
- Strengthened product understanding by reinforcing training on financial offerings and handling practices.
Customer Service Associate
Sutherland Global Services (Amazon)
06.2016 - 11.2017
- Resolved customer issues across service interactions with clear communication and consistent follow-through.
- Analyzed recurring customer feedback to identify process gaps and experience improvement opportunities.
- Documented service issues and recurring patterns to support workflow optimization and team visibility.
- Supported stakeholder alignment by translating customer pain points into actionable service insights.
- Contributed to backlog prioritization by highlighting repeat issues and customer-impacting service breakdowns.
Education
Bachelor of Engineering - undefined
New Prince Shri Bhavani College of Engineering, Chennai
Chennai01-2016
Skills
- Product management
- Product ownership
- Business analysis
- User stories
- Acceptance criteria
- Product roadmap planning
- Market analysis
- Feature prioritization
- User research
- Sprint planning
- Backlog refinement
- Stakeholder management
- Cross-functional delivery
- Dependency & risk management
- Experiment design
- Wireframing
- Journey mapping
- Release management
Certification
Google Analytics Certification
Timeline
Digital Marketing Manager | IT Product, Business Analysis & Transformation
TVS Insurance Broking Private Limited
02.2023 - Current
Digital Marketing Specialist | Digital Product & Customer Experience
Royal Sundaram General Insurance Co. Limited
08.2019 - 02.2023
Senior Process Executive
Infosys BPM
07.2018 - 08.2019
Sales Executive
A&A DUKAAN Financial Services (BankBazaar)
12.2017 - 07.2018
Customer Service Associate
Sutherland Global Services (Amazon)
06.2016 - 11.2017
Bachelor of Engineering - undefined
New Prince Shri Bhavani College of Engineering, Chennai