Pravin Kore

• Driving lifecycle extension of divisions key brand Rantac (₹250 Cr), by strengthening SKU positioning and field adoption in a declining category.
• Designed and executed marketing campaigns and sales force engagement initiatives, strengthening brand connect with team.

• Managed marketing operations for Pilex (85 Cr), the organization's second-largest brand for anorectal conditions.
• Delivered consistent market share gain over years with appreciable growth, maintaining No. 1 position of Pilex in the category.
• Executed revival plans, delivered 15% growth in low performing geographies for Pilex.
• Developed a year-long Digital plan for Pilex aimed at improving digital footprints.
• Achievement - Contributed to the brand's milestone achievement of entering the 100 Cr brand club., won Best Brand Management award for Pilex in 2024.

• Handled the flagship brand of the division, 'Ceastra' (15 Cr)
• Achievement – Played a pivotal role in initiatives to enhance dermatologists’ diagnostic skills during the COVID-19 period, thereby strengthening relationships with key prescribers during Covid.

• Handled the key growth driver of the anti-epileptic portfolio for Fosolin (6 Cr).
• Initiated scientific engagements with neurologists—including 'Protocol Meets' 'Interface Meets' and the paramedic empowerment program 'Reach Out'
• Achievement – led transformation of the division's injectable portfolio, accelerating entry into 2k+ new hospitals, delivering noticeable growth.

Assistant Product Manager Oct 2014 – Jul 2016 -

• Handled the first time in India brand Elicia for the management of Schizophrenia

• Successfully launched Apxenta a brand of Apremilast for the treatment of Psoriasis
• Handled first time in India brand “Pacroma” (5 Cr) for immunocompromised conditions like Vitiligo, Atopic Dermatitis, etc.
• Achievement – Secured 2nd position in RPM for Apxenta in the launch year

• Collaborated with cross-functional teams to develop impactful healthcare communication campaigns for diverse audiences.
• Managed multiple projects concurrently, meeting strict deadlines and exceeding the expectations of the brand team.