Cooking
Preethi Chandrashekar
Business Development Professional
Navi Mumbai
Summary
To secure a firm position with a stable and profitable organization, where I can be a member of a team, share my knowledge and experience, grow and leverage my skills towards the betterment of the company.
Overview
12
12
years of professional experience
15
15
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
BRAND STRATEGIST
THE IDLI COMPANY
01.2025 - Current
- Founded a quirky South Indian cloud kitchen brand in Navi Mumbai.
- Developed unique menu concepts like Anaya’s Pink Dosa, Superfood Idli, and Beet Bliss Idli.
- Oversaw packaging, pricing strategy, and brand communications.
- Managed Zomato listings and performance, and launched targeted influencer campaigns.
- Achieved early profitability through strong local traction and repeat orders.
FREELANCE BUSINESS DEVELOPMENT & BRAND CONSULTANT
ORGANIC LOTUS
01.2024 - Current
- Spearheaded business development efforts, onboarding new clients and expanding service outreach.
- Delivered end-to-end brand development — from logo design to web development and social media strategy.
- Executed SEO blogs, PR articles, and digital assets to support multi-channel campaigns.
- Clients: EB5 United, Dollarpe.com, Pulchra Fashion, Locksmith Monkey, and several local businesses for Local SEO.
SENIOR BUSINESS DEVELOPMENT MANAGER
VALUELEAF SERVICES
03.2022 - 10.2023
- Onboarded key clients including Swiggy, Zepto, Wow Skin Science, Marico, Spinny, and Beepkart.
- Executed performance marketing campaigns across CPC, CPI, CPL, CPR & CPA models.
- Specialized in e-commerce, finance, and D2C sectors.
- Coordinated with delivery and tech teams to ensure campaign optimization and ROI.
- Played a critical role in client retention and revenue growth through upselling strategies.
AD SALES EXECUTIVE
DECCAN CHRONICLE HOLDINGS LTD
02.2017 - 08.2018
- Generated sales through ad space selling of display advertisements for Deccan Chronicle and Cafe Chronicle.
- Contacted potential clients and managed existing relationships.
- Key clients: Reliance Group, Future Group, Caratlane, Audi, JLR, Facebook, One Plus, and more.
AD SALES EXECUTIVE
DINAKARAN – SUN GROUP
06.2016 - 02.2017
- Ad space selling for classified and display advertisements across states.
- Lead generation via digital platforms, cold calling, and agency visits.
- Client negotiations and ad finance management.
SUMMER TRAINEE
PARAG MILK FOODS PVT LTD
05.2015 - 06.2015
- Project: Understanding consumer behavior in niche marketing ('Pride of Cows')
- Customer surveys, lead generation, and sampling activities in residential and retail spaces
DELEGATE SALES INTERN
EPC WORLD MEDIA GROUP
04.2013 - 06.2013
- Worked on 'Realty India 2013' conference and magazine subscriptions
- Cold calling, lead generation, and client engagement for event participation
Education
MMS - Marketing
Fr. C. Rodrigues Institute of Management Studies
Navi Mumbai 04.2014 - 06.2016
Bachelor of Mass Media - Advertising
SIES
Nerul 04.2011 - 05.2014
HSC - Arts
Ramnivas Ruia College
Matunga 06.2009 - 03.2011
SSC -
Fatima High School
Ambernath 04.2001 - 03.2009
Certification
Digital Marketing and Applied Analytics – IIT Bombay
Accomplishments
- Event Head of Abstract 2015, Fr. Agnel Business School’s festival
- Won 2 state-level folk dance competitions
- Trained in Bharatnatyam for 10 years
Interests
Dancing
Driving
Timeline
BRAND STRATEGIST
THE IDLI COMPANY
01.2025 - Current
FREELANCE BUSINESS DEVELOPMENT & BRAND CONSULTANT
ORGANIC LOTUS
01.2024 - Current
SENIOR BUSINESS DEVELOPMENT MANAGER
VALUELEAF SERVICES
03.2022 - 10.2023
AD SALES EXECUTIVE
DECCAN CHRONICLE HOLDINGS LTD
02.2017 - 08.2018
AD SALES EXECUTIVE
DINAKARAN – SUN GROUP
06.2016 - 02.2017
SUMMER TRAINEE
PARAG MILK FOODS PVT LTD
05.2015 - 06.2015
MMS - Marketing
Fr. C. Rodrigues Institute of Management Studies
04.2014 - 06.2016
DELEGATE SALES INTERN
EPC WORLD MEDIA GROUP
04.2013 - 06.2013
Bachelor of Mass Media - Advertising
SIES
04.2011 - 05.2014
HSC - Arts
Ramnivas Ruia College
06.2009 - 03.2011
SSC -
Fatima High School
04.2001 - 03.2009
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