Summary
Overview
Work History
Education
Certification
Accomplishments
Interests
Timeline
Generic

Preethi Chandrashekar

Business Development Professional
Navi Mumbai

Summary

To secure a firm position with a stable and profitable organization, where I can be a member of a team, share my knowledge and experience, grow and leverage my skills towards the betterment of the company.

Overview

12
12
years of professional experience
15
15
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

BRAND STRATEGIST

THE IDLI COMPANY
01.2025 - Current
  • Founded a quirky South Indian cloud kitchen brand in Navi Mumbai.
  • Developed unique menu concepts like Anaya’s Pink Dosa, Superfood Idli, and Beet Bliss Idli.
  • Oversaw packaging, pricing strategy, and brand communications.
  • Managed Zomato listings and performance, and launched targeted influencer campaigns.
  • Achieved early profitability through strong local traction and repeat orders.

FREELANCE BUSINESS DEVELOPMENT & BRAND CONSULTANT

ORGANIC LOTUS
01.2024 - Current
  • Spearheaded business development efforts, onboarding new clients and expanding service outreach.
  • Delivered end-to-end brand development — from logo design to web development and social media strategy.
  • Executed SEO blogs, PR articles, and digital assets to support multi-channel campaigns.
  • Clients: EB5 United, Dollarpe.com, Pulchra Fashion, Locksmith Monkey, and several local businesses for Local SEO.

SENIOR BUSINESS DEVELOPMENT MANAGER

VALUELEAF SERVICES
03.2022 - 10.2023
  • Onboarded key clients including Swiggy, Zepto, Wow Skin Science, Marico, Spinny, and Beepkart.
  • Executed performance marketing campaigns across CPC, CPI, CPL, CPR & CPA models.
  • Specialized in e-commerce, finance, and D2C sectors.
  • Coordinated with delivery and tech teams to ensure campaign optimization and ROI.
  • Played a critical role in client retention and revenue growth through upselling strategies.

AD SALES EXECUTIVE

DECCAN CHRONICLE HOLDINGS LTD
02.2017 - 08.2018
  • Generated sales through ad space selling of display advertisements for Deccan Chronicle and Cafe Chronicle.
  • Contacted potential clients and managed existing relationships.
  • Key clients: Reliance Group, Future Group, Caratlane, Audi, JLR, Facebook, One Plus, and more.

AD SALES EXECUTIVE

DINAKARAN – SUN GROUP
06.2016 - 02.2017
  • Ad space selling for classified and display advertisements across states.
  • Lead generation via digital platforms, cold calling, and agency visits.
  • Client negotiations and ad finance management.

SUMMER TRAINEE

PARAG MILK FOODS PVT LTD
05.2015 - 06.2015
  • Project: Understanding consumer behavior in niche marketing ('Pride of Cows')
  • Customer surveys, lead generation, and sampling activities in residential and retail spaces

DELEGATE SALES INTERN

EPC WORLD MEDIA GROUP
04.2013 - 06.2013
  • Worked on 'Realty India 2013' conference and magazine subscriptions
  • Cold calling, lead generation, and client engagement for event participation

Education

MMS - Marketing

Fr. C. Rodrigues Institute of Management Studies
Navi Mumbai
04.2014 - 06.2016

Bachelor of Mass Media - Advertising

SIES
Nerul
04.2011 - 05.2014

HSC - Arts

Ramnivas Ruia College
Matunga
06.2009 - 03.2011

SSC -

Fatima High School
Ambernath
04.2001 - 03.2009

Certification

Digital Marketing and Applied Analytics – IIT Bombay

Accomplishments

  • Event Head of Abstract 2015, Fr. Agnel Business School’s festival
  • Won 2 state-level folk dance competitions
  • Trained in Bharatnatyam for 10 years

Interests

Cooking

Dancing

Driving

Timeline

BRAND STRATEGIST

THE IDLI COMPANY
01.2025 - Current

FREELANCE BUSINESS DEVELOPMENT & BRAND CONSULTANT

ORGANIC LOTUS
01.2024 - Current

SENIOR BUSINESS DEVELOPMENT MANAGER

VALUELEAF SERVICES
03.2022 - 10.2023

AD SALES EXECUTIVE

DECCAN CHRONICLE HOLDINGS LTD
02.2017 - 08.2018

AD SALES EXECUTIVE

DINAKARAN – SUN GROUP
06.2016 - 02.2017

SUMMER TRAINEE

PARAG MILK FOODS PVT LTD
05.2015 - 06.2015

MMS - Marketing

Fr. C. Rodrigues Institute of Management Studies
04.2014 - 06.2016

DELEGATE SALES INTERN

EPC WORLD MEDIA GROUP
04.2013 - 06.2013

Bachelor of Mass Media - Advertising

SIES
04.2011 - 05.2014

HSC - Arts

Ramnivas Ruia College
06.2009 - 03.2011

SSC -

Fatima High School
04.2001 - 03.2009
Preethi ChandrashekarBusiness Development Professional