PREETI SHARMA
Chandigarh
Summary
Dynamic VP & Cluster Business Manager with a proven track record at AU Small Finance Bank, excelling in Retail Trade & Forex & Trade finance. Expert in product marketing and customer relationship management, I successfully mobilized Trade & Forex business in AU SMALL FINANCE BANK across upper North Region , driving revenue growth and fostering strong client partnerships through effective training and collaboration.
Overview
18
18
years of professional experience
Work History
VP & Cluster Business Manager, TRADE & FOREX
AU SMALL FINANCE BANK
CHANDIGARH
04.2024 - Current
- Mobilized Trade & Forex business across business banking, agri, and branch banking channels in Delhi, NCR, and Haryana, enhancing service delivery across 51 branches.
- Led current account and trade product marketing initiatives in collaboration with central product team, driving increased market awareness.
- Collaborated with Regional Heads and Cluster Managers to develop product strategies and optimize transactions for revenue maximization.
- Cultivated new client relationships by partnering with internal teams, including Relationship Management and other product groups.
- Executed training programs for sales and relationship management teams, improving skill sets and enhancing client acquisition strategies.
DVP Product Sales Manager - Trade & Forex
AU SMALL FINANCE BANK
NEW DELHI
04.2019 - 03.2024
- Secured consistent revenue generation from TFx through strategic initiatives.
- Developed Retail Trade & Forex business through collaboration with Business Banking, Agri, TASC, NR, and Branch Banking.
- Trained staff on effective sales techniques and customer relationship management tools.
- Coordinated with marketing to design promotional materials and campaigns that effectively showcased products.
- Facilitated cross-departmental communication to ensure alignment on product initiatives.
AVP -BRANCH MANAGER
AU SMALL FINANCE BANK
Faridabad
01.2017 - 03.2019
- Launched first branch of AU BANK in Faridabad branch successfully and took the branch size to 250 Cr.
- Consistently achieved targets for CASA and third-party products, contributing to branch growth.
- Activated branch in first year only on all Products and all operational aspects including distribution operations, customer service, human resources, administration and sales.
- Managed team of 25, ensuring minimal attrition through effective leadership.
- Developed branch personnel through targeted training, coaching, and motivation initiatives.
- Managed KYC and AML compliance controls to ensure regulatory adherence.
- Assess local Industrial markets for Business conditions and identify current and prospective sales opportunities.
BRANCH OPERATIONS & SERVICE HEAD
KOTAK MAHINDRA BANK LTD.
Faridabad
01.2015 - 01.2017
- Oversaw Trade & Forex Hub branch managing 1000 Cr (both assets & liabilities) with 15 team members, achieving top position in audit & compliance within a year.
- Managed cross-functional teams to streamline service operations and enhance overall efficiency.
- Developed service strategies that improved customer satisfaction and retention.
- Monitored daily operations to ensure seamless processes and supervised execution of daily tasks.
BRANCH SERVICE DELIVERY LEADER
YES BANK LTD.
Bhiwadi
01.2010 - 01.2015
- Managed daily branch operations to ensure efficient service delivery.
- Supervised staff performance and provided ongoing training and support.
- Proactively participated in rollout of new products, processes, and systems to enhance client experience.
- Coordinate with relationship managers and meet / interact with key clients on a periodic basis to take stock of service levels and customer satisfaction. Also collate their feedback & suggestions.
- Implemented customer service initiatives from head office, including feedback collection through Yes For You forms and conducted service measures for branches.
- Coordinated monthly meetings of the Branch Service Committee to enhance customer service initiatives.
- Executed 5S, ISO 9001:2000, and Six Sigma standards, consistently meeting or exceeding established quality parameters.
- Managed liabilities and investment management processes to maintain financial stability.
- Ensure timely delivery of customers' enquiries and instructions, whilst ensuring that the Bank's delivery standards in achieving total.
BRANCH OPERATIONS MANAGER
ICICI BANK LTD.
Sikar
01.2008 - 01.2010
- Adeptly handling entire branch audits acting as SOX Location Head, always setting benchmarks in audit scores.
- Managed branch operations including clearing and office accounts to ensure seamless service delivery.
- Established effective relationships with prospective clients to drive business growth and meet sales and profitability targets.
- Executed cross-selling strategies within the branch to boost sales.
- Proficient at maintaining employee performance records & coaching staff to effectively retain & refer new clients.
- Oversaw operations of NRI desk, ensuring efficient service delivery.
- Handling a team of 3 members and generating business along with error free operations.
Education
MASTERS OF BUSINESS ADMINISTRATION - MARKETING & HR
ASIA PACIFIC INSTITUTE OF MANAGEMENT
New Delhi01.2008
APGDCA - ADVANCED POST GRADUATE DIPLOMA IN COMPUTER APPLICATIONS
M.D UNIVERSITY
ROHTAK01.2002
B.A - ENGLISH HONOURS
GOVT. COLLEGE FOR WOMEN
ROHTAK01.2001
Skills
- Retail Trade & Forex
- Revenue optimization
- Capital Account Transactions
- Cross-functional collaboration
- Risk- Management
- Quality Management
- Compliance management
- Export-import compliance
- Training and coaching
Timeline
VP & Cluster Business Manager, TRADE & FOREX
AU SMALL FINANCE BANK
04.2024 - Current
DVP Product Sales Manager - Trade & Forex
AU SMALL FINANCE BANK
04.2019 - 03.2024
AVP -BRANCH MANAGER
AU SMALL FINANCE BANK
01.2017 - 03.2019
BRANCH OPERATIONS & SERVICE HEAD
KOTAK MAHINDRA BANK LTD.
01.2015 - 01.2017
BRANCH SERVICE DELIVERY LEADER
YES BANK LTD.
01.2010 - 01.2015
BRANCH OPERATIONS MANAGER
ICICI BANK LTD.
01.2008 - 01.2010
MASTERS OF BUSINESS ADMINISTRATION - MARKETING & HR
ASIA PACIFIC INSTITUTE OF MANAGEMENT
APGDCA - ADVANCED POST GRADUATE DIPLOMA IN COMPUTER APPLICATIONS
M.D UNIVERSITY
B.A - ENGLISH HONOURS
GOVT. COLLEGE FOR WOMEN