PRERANA SHIVAPRASAD

Developed competitive insights, executive bios, and strategic recommendations to support deal-winning initiatives as part of the Pursuit Department's Win/Loss team.

Key Responsibilities:

• Competitive Intelligence: Conducted in-depth research on offerings, solutions, and market positioning, developing 20+ battlecards on competitors’ SAP, Workday, HR Transformation, and Strategy capabilities to support informed client decision-making.
• GenAI Research & Reporting: Analyzed and documented competitors’ GenAI offerings, tools, platforms, and positioning in the market. Produced detailed reports highlighting current trends, innovations, and strategic positioning in the GenAI space.
• News & Insights Tracker: Curated weekly news and thought leadership updates on 10+ key competitors to identify emerging trends, new initiatives, and growth strategies.
• Executive Bios: Used tools like Crystal Knows to create detailed executive profiles, providing insights on leadership teams of competitors to help clients navigate interactions and communications in a competitive environment.
• Database & Analyst Report Utilization: Leveraged industry databases (Gartner, Everest, Forrester) and publicly available analyst reports to gather data, identify market trends, and drive decision-making.

Key Achievements:

• Delivered high-impact competitive analysis that contributed to multiple client wins in competitive bidding situations.
• Created tailored, actionable insights that helped shape clients’ strategies in securing key deals across various sectors.

• Co-Ordinated with 30+ patients and GOQii lifestyle coaches on a daily basis
• Handled patient initiation and patient related challenges at the clinic
• Explained GOQii application and program benefits to the patients
• Data management

• Worked on analyzing the market trends for 2 APIs (Active Pharmaceutical Ingredients) considering factors such as demand, pricing, growth and regulatory changes
• Learned to integrate market research findings into intellectual property valuation