PRERNA BHATT

(Progression: Analyst → Senior Analyst → Assistant Manager → Manager → Assistant Director → Associate Director)

Strategic Leadership & Business Impact

• Spearheaded predictive analytics initiatives that unlocked over $200M in cross-sell and up-sell opportunities, driving a 19% uplift in a $12B pipeline.
• Led global flagship campaigns in collaboration with BMC, resulting in a 468% YoY surge in engagement and a 12% boost in pipeline generation.
• Designed and executed account-based programs targeting 65+ priority accounts, reversing negative TER trends and achieving 123% of target.
• Provided KM consulting support for strategic pursuits, partnering with EY India on RFPs and live bids for large-scale enterprises.
• Managed globally funded and regionally charged projects, optimizing resource allocation and generating 3000+ hours of team output.

Digital Transformation & Innovation

• Conceptualized and launched multiple KM solutions now embedded in the Content CoE product suite—introducing scorecards and health dashboards that enhanced process efficiency and leadership visibility into content relevance and adoption.
• Integrated Agentic AI into campaign activation, setting new performance benchmarks and pioneering AI-assisted sales enablement tools for real-time, source-verified practitioner support.

Content & Knowledge Management

• Centralized Content Strategy: Designed and launched high-impact sales assets, consolidating them into unified, easily accessible knowledge hubs for client-facing teams. This initiative resulted in a record 58% adoption rate among practitioners and a 20% increase in available sales resources, setting a new benchmark for engagement and asset utilization across the organization.
• Strategic Content Growth: Developed a suite of strategic sales materials which contributed to a 20% increase in content volume and helped position the knowledge platform as the top resource for both consulting and tax professionals.

Operational Excellence & Team Leadership

• Led and mentored a 15-member cross-geography team, achieving 100% participation in engagement initiatives and earning recognition as the most inspiring mentor.

Created and executed blended learning materials, overseeing curriculum development and ensuring high-quality deliverables within tight deadlines.

• Led content strategy, creative campaigns, and live event broadcasts, enhancing brand visibility and audience engagement.