Pritam Dhar
Guwahati
Summary
Dynamic Area Sales Manager with a proven track record at Asian Paints, excelling in channel management and business development. Achieved 12% market share in 25-26 the highest in the country and expanded contractor networks significantly. Skilled in pricing strategies and fostering team collaboration, driving exceptional sales growth and market presence in competitive environments.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Aditya Birla group- Birla Opus
08.2024 - Current
- Overseeing wood finish business operations across Northeast region, ensuring profitability and efficiency.
Managed a team of 6 employees to achieve sales and operational targets. Developed strategic initiatives to enhance market presence and customer engagement. Implemented training programs to improve product knowledge and customer service skills. - Attained 12% market share in financial year 25-26 and expanded contractor network by 350+ to drive secondary sales.
- Recognized as the leading ASM in India for 25-26, earning multiple awards including the Lakshya Award and Allwood Championship.
- Established category from inception through dealer openings and drove contractor engagement in loyalty programs, boosting retention rates. Implemented pricing strategies to enhance competitiveness.
Senior Executive-Focus Products
Asian Paints Ltd.
02.2024 - 08.2024
- Directed product strategy for adhesives across North East region.
- Developed business development strategies through distributors and decorative division to drive market growth.
- Generated primary and secondary revenue via retailer expansion and competitive analysis.
- Created performance journey plans for on-role and off-role sales teams to align efforts with strategic goals.
- Monitored and advanced tertiary agendas to enhance market presence.
- Supervised two on-role sales teams and eleven off-role teams, including influencer groups.
- Implemented training programs to enhance sales execution capabilities of off-role team.
Senior Executive - Project Sales
Asian Paints Ltd.
04.2023 - 01.2024
- Directed project sales operations in Kolkata and neighboring regions, resulting in over 100 crore turnover.
- Managed team of 10 project sales executives and 2 off-role employees, enhancing overall sales performance.
- Spearheaded initiatives for decorative wood finish waterproofing adhesives and tools, driving significant market growth.
Asian Paints Projects Sales Executive
Asian Paints Ltd.
04.2022 - 03.2023
- Drove sales for Asian Paints projects in Arunachal Pradesh and North Bank, expanding market reach.
- Managed key accounts including MES, Airforce, ITBP, and CCC firms, ensuring client satisfaction and retention.
- Increased territory turnover from 5.3 crore in 2022 to 10.67 crore in 2023.
- Handled key accounts, including MES, Airforce, ITBP, and CCC firms.
- Liaised with government and institutional clients to secure long-term contracts.
- Monitored and analyzed DSR numbers in Tezpur and Arunachal Pradesh to inform strategic decisions.
- Tracked DSR numbers posted in Tezpur and Arunachal Pradesh.
WSE Retail Sales
Asian Paints Ltd.
01.2015 - 12.2017
- Grew market share in wood finish category across northeastern region by identifying key customer needs and tailoring strategies.
- Increased territory turnover from 6.5 crore to 11 crore between 2015 and 2017.
- Onboarded 15 competitive contractors within one year, generating approximately 3 crore in sales.
- Supported dealers in achieving sales targets through targeted training and ongoing support initiatives.
- Managed key accounts, including interior architects and furniture manufacturers, to enhance product visibility and drive sales.
- Drove market share growth in wood finish category across northeastern region.
Area Sales Officer
Datamation Pvt Ltd
Guwahati
04.2015 - 07.2015
- Developed and maintained sales account plans that achieved targets through tailored promotional programs.
- Developed and maintained sales account plans to achieve targets through effective promotional programs.
- Ensured efficient communication with headquarters for timely updates on sales initiatives.
- Provided customer support by updating clients on product pricing, features, and facilitating after-sales assistance.
Education
PGDM - Marketing & IB
New Delhi Institute of Management
Delhi12-2015
B.Com - Commerce
KC DAS COMMERCE COLLEGE
Guwahati12-2013
12th - Commerce
KC DAS COMMERCE COLLEGE
Guwahati12-2010
10th -
KANCHAKANTI VIDYA MANDIR
Silchar12-2008
Skills
- Channel strategy
- Inventory Management
- Sales strategy
- Pricing optimization
- Market expansion
- Team management
Projects Training
- Summer Internship at Getit Pvt Ltd, 05/2014-07/2014
- Future Group WeChat, 02/2014-03/2014
- Pravasi Bharatiya Divas, Served as a liaison officer to the reputed Awardee
- All India Public Relation Conference
Personal Information
Date of Birth: 06/30/90
Languages
- English
- Hindi
- Bengali
- Assamese
Disclaimer
I do hereby declare that all the information furnished above are true to the best of my knowledge.
Timeline
Area Sales Manager
Aditya Birla group- Birla Opus
08.2024 - Current
Senior Executive-Focus Products
Asian Paints Ltd.
02.2024 - 08.2024
Senior Executive - Project Sales
Asian Paints Ltd.
04.2023 - 01.2024
Asian Paints Projects Sales Executive
Asian Paints Ltd.
04.2022 - 03.2023
Area Sales Officer
Datamation Pvt Ltd
04.2015 - 07.2015
WSE Retail Sales
Asian Paints Ltd.
01.2015 - 12.2017
PGDM - Marketing & IB
New Delhi Institute of Management
B.Com - Commerce
KC DAS COMMERCE COLLEGE
12th - Commerce
KC DAS COMMERCE COLLEGE
10th -
KANCHAKANTI VIDYA MANDIR