Ramakrishnan Venkatachalam
salem
Summary
Dynamic and results-driven Area Sales Manager with 10+ years of proven success in FMCG and Consumer Durable sales across Tamil Nadu. Adept at driving market share growth, optimizing secondary sales, and strengthening distributor and channel partnerships. Recognized for consistent overachievement of sales targets, winning multiple zonal awards, and leading high-performing teams to deliver execution excellence
Overview
11
11
years of professional experience
Work History
Area Sales Manager
Samsung India Electronics Pvt Ltd
08.2022 - Current
- Directed secondary sales operations across key districts, managing distributors and large-format retail (Rainbow TV, Vasanth & Co, Darling, Poorvika, DD & BS).
- Designed and executed channel-specific trade schemes, driving 15–20% YoY growth in core product categories.
- Led and mentored 40+ field staff (TLs, RSOs, DSOs), ensuring store-level visibility and execution excellence.
- Conducted weekly DSO gate meetings, improving market hygiene, beat efficiency, and productivity KPIs.
- Awards: Star Award Winner – Q1 2023 & Q2 2024 for exceeding zonal targets.
Area Sales Manager
Whirlpool of India Ltd
09.2019 - 07.2022
- Managed primary & secondary sales across multiple districts in Southern Tamil Nadu.
- Strengthened retailer & sub-dealer relationships, resulting in 25% increase in numeric distribution.
- Led category visibility projects with strategic merchandising & trade engagement programs.
- Award: #1 Performer in Marcos Contest for South India – Q1 2019.
Market Growth Representative
Hindustan Coca-Cola Beverages Pvt Ltd
01.2015 - 08.2019
- Handled secondary volume growth and market expansion across general trade and key accounts.
- Planned and executed trade schemes & activations that boosted sales across 100+ outlets.
- Ensured asset ROI tracking for coolers, visicoolers, and PoSM, optimizing trade investments.
- Award: Vetri Namadu Winner – Q2 2016 (Tamil Nadu Performance Excellence).
Education
MBA - Marketing & Finance
Mahendra College of Engineering
01.2013
B.Com - Computer Applications
Jairam Arts & Science College
01.2011
Skills
- Trade marketing and channel sales
- Retail execution and merchandising
- Market expansion and competition mapping
- Sales forecasting and volume planning
- Distributor ROI and claims strategy
- Data-driven analysis and reporting
- Team leadership and field staff training
- Sales strategy
- Market analysis
- Trade marketing
- Data-driven decision making
- Channel development
- Distribution management
- Territory and account management
- Competitor analysis
- Pipeline management
Accomplishments
- Star Award Winner – Samsung India – Q1 2023 & Q2 2024.
- Marcos Contest Winner – Whirlpool South – Q1 2019.
- Vetri Namadu Winner – Coca-Cola TN – Q2 2016.
- Best Performer Award – MIT Sales Meet – HCCBPL.
Languages
- Tamil, Read, Write, Speak
- English, Read, Write, Speak
Timeline
Area Sales Manager
Samsung India Electronics Pvt Ltd
08.2022 - Current
Area Sales Manager
Whirlpool of India Ltd
09.2019 - 07.2022
Market Growth Representative
Hindustan Coca-Cola Beverages Pvt Ltd
01.2015 - 08.2019
MBA - Marketing & Finance
Mahendra College of Engineering
B.Com - Computer Applications
Jairam Arts & Science College
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