Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Ramakrishnan Venkatachalam

Ramakrishnan Venkatachalam

salem

Summary

Dynamic and results-driven Area Sales Manager with 10+ years of proven success in FMCG and Consumer Durable sales across Tamil Nadu. Adept at driving market share growth, optimizing secondary sales, and strengthening distributor and channel partnerships. Recognized for consistent overachievement of sales targets, winning multiple zonal awards, and leading high-performing teams to deliver execution excellence

Overview

11
11
years of professional experience

Work History

Area Sales Manager

Samsung India Electronics Pvt Ltd
08.2022 - Current
  • Directed secondary sales operations across key districts, managing distributors and large-format retail (Rainbow TV, Vasanth & Co, Darling, Poorvika, DD & BS).
  • Designed and executed channel-specific trade schemes, driving 15–20% YoY growth in core product categories.
  • Led and mentored 40+ field staff (TLs, RSOs, DSOs), ensuring store-level visibility and execution excellence.
  • Conducted weekly DSO gate meetings, improving market hygiene, beat efficiency, and productivity KPIs.
  • Awards: Star Award Winner – Q1 2023 & Q2 2024 for exceeding zonal targets.

Area Sales Manager

Whirlpool of India Ltd
09.2019 - 07.2022
  • Managed primary & secondary sales across multiple districts in Southern Tamil Nadu.
  • Strengthened retailer & sub-dealer relationships, resulting in 25% increase in numeric distribution.
  • Led category visibility projects with strategic merchandising & trade engagement programs.
  • Award: #1 Performer in Marcos Contest for South India – Q1 2019.

Market Growth Representative

Hindustan Coca-Cola Beverages Pvt Ltd
01.2015 - 08.2019
  • Handled secondary volume growth and market expansion across general trade and key accounts.
  • Planned and executed trade schemes & activations that boosted sales across 100+ outlets.
  • Ensured asset ROI tracking for coolers, visicoolers, and PoSM, optimizing trade investments.
  • Award: Vetri Namadu Winner – Q2 2016 (Tamil Nadu Performance Excellence).

Education

MBA - Marketing & Finance

Mahendra College of Engineering
01.2013

B.Com - Computer Applications

Jairam Arts & Science College
01.2011

Skills

  • Trade marketing and channel sales
  • Retail execution and merchandising
  • Market expansion and competition mapping
  • Sales forecasting and volume planning
  • Distributor ROI and claims strategy
  • Data-driven analysis and reporting
  • Team leadership and field staff training
  • Sales strategy
  • Market analysis
  • Trade marketing
  • Data-driven decision making
  • Channel development
  • Distribution management
  • Territory and account management
  • Competitor analysis
  • Pipeline management

Accomplishments

  • Star Award Winner – Samsung India – Q1 2023 & Q2 2024.
  • Marcos Contest Winner – Whirlpool South – Q1 2019.
  • Vetri Namadu Winner – Coca-Cola TN – Q2 2016.
  • Best Performer Award – MIT Sales Meet – HCCBPL.

Languages

  • Tamil, Read, Write, Speak
  • English, Read, Write, Speak

Timeline

Area Sales Manager

Samsung India Electronics Pvt Ltd
08.2022 - Current

Area Sales Manager

Whirlpool of India Ltd
09.2019 - 07.2022

Market Growth Representative

Hindustan Coca-Cola Beverages Pvt Ltd
01.2015 - 08.2019

MBA - Marketing & Finance

Mahendra College of Engineering

B.Com - Computer Applications

Jairam Arts & Science College
Ramakrishnan Venkatachalam