Program Manager
Roundel (Target Corporation)
Bengaluru
05.2025 - Current
- Executed over 100 media campaigns across LITE and Core pods, managing $25M+ in media spend with over 90% on-time launches and averaging 1.6 ROAS.
- Introduced a one-shot creative approval pilot that launched 14 campaigns, reducing turnaround time by 35% and achieving up to 5.78 ROAS.
- Delivered 220+ creative launches with strong quality control, limiting critical escalations to 2 P1 issues.
- Managed parallel campaign delivery during peak periods, including US holiday cycles, achieving minimal escalations.
- Ensured program continuity during team capacity gaps by proactively managing dependencies and mitigating delivery risk.
- Collaborated with account managers, creative, media planning, and client teams to ensure alignment and seamless campaign launches.
- Facilitated $500K incremental spend by supporting out-of-scope initiatives for brands PayPal and Cash App.
- Applied Customer Experience Management training to achieve 100% campaign accuracy, eliminating creative mismatch or OOS scenarios.