Priyanka
Senior Campaign Manager
Salem,TN
Summary
Senior Campaign Manager - Digital Ad Operations professional with hands-on experience in CM360 and DV360, skilled in campaign setup, ad trafficking, creative and placement management, targeting, QA, and campaign monitoring. Experienced in 1P/3P reporting, House Ads, Excel reporting, and performance tracking across CPM, CPC, CTR, and VCR metrics.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Senior Campaign Manager - Quality Monitoring
Accenture
11.2021 - 04.2022
- Created and managed campaigns, insertion orders, placements, and line items in CM360 and DV360 to ensure effective delivery and performance.
- Set up targeting, budgets, bids, schedules, and campaign settings in DV360.
- Managed ad serving, tracking, and creative setup in CM360.
- Monitored campaign delivery, pacing, impressions, clicks, CTR, CPM, CPC, and VCR.
- Monitored campaign delivery metrics including pacing, impressions, clicks, CTR, CPM, CPC, and VCR to optimize ongoing campaign performance.
- Generated daily reports by date and placement for 1P and 3P inventory using Excel.
Senior Scheduling Executive - Ad Operations
SUN NETWORK
08.2018 - 04.2021
- trafficked ads across CM 360 and Google Ads, ensuring timely and accurate delivery
- Lead Generation
- managed campaigns and tracked app downloads to optimize advertising performance
- developed display and video ad strategies for sunnxt brand, enhancing brand visibility
- Work with internal creative teams for implementation of creative tags and video advertising
Media Analyst - Ad Operations
Iopex Technologies
08.2015 - 04.2018
- implemented marketing campaigns using DCM and Google Ads to optimize ad delivery.
- evaluated cost models including CPM, CPC, and CTR to assess campaign effectiveness.
- managed trafficking strategy and reported daily campaign performance metrics.
- evaluated ad quality for dysfunctional links and off-target redirects.
Quality Engineer
ELCOMPO
06.2014 - 06.2015
- conducted quality assessments on transformers for LED drive choke AC and television.
- verified coil performance to ensure compliance with specifications.
Education
Master of Management -
Annamalai University
Chidambaram01-2018
Bachelor of Engineering - Electronics and Communication Engineering
Anna University
Chennai01-2014
Skills
Google Ad words
Google Ad Manager
CM360
DV360
JIRA
SAP
Sun NXT Ad Manager
Social Media Marketing
Facebook Ad Manager
SEO
Wordpress
Certification
Diplomo in Digital Marketing - Website, SEO, SEM, SMM, Content Marketing, Lead Generation, DCM,DV360
Timeline
Senior Campaign Manager - Quality Monitoring
Accenture
11.2021 - 04.2022
Senior Scheduling Executive - Ad Operations
SUN NETWORK
08.2018 - 04.2021
Media Analyst - Ad Operations
Iopex Technologies
08.2015 - 04.2018
Quality Engineer
ELCOMPO
06.2014 - 06.2015
Bachelor of Engineering - Electronics and Communication Engineering
Anna University
Master of Management -
Annamalai University
Declaration
I am a dedicated Digital Marketing professional with strong experience in campaign operations, research, and performance analysis. Confident in my ability to manage teams, coordinate effectively, and contribute to achieving organizational goals. I hereby declare that the information provided in this resume is true and correct to the best of my knowledge and belief.