Priyanka Jain
Gurgaon
Summary
Results-oriented Marketing Manager with over six years of experience leading marketing projects from inception to completion. Specialized in leveraging digital marketing platforms to drive sales and enhance productivity. Proven expertise in developing and executing successful digital marketing campaigns, ensuring a strong online presence and impactful content management.
Overview
9
9
years of professional experience
Work History
PPC Manager
Techmagnate
Delhi
02.2026 - Current
- Developed, implemented and managed PPC campaigns across multiple search engines.
- Analyzed keyword performance to refine ad targeting strategies and enhance campaign effectiveness.
- Coordinated with clients to ensure PPC goals aligned with overall marketing strategies for cohesive execution.
- Set up tracking pixels for each campaign in order to measure conversions accurately and gain insight into user behavior patterns.
- Provided timely updates on performance metrics to clients, addressing inquiries and recommending optimizations for campaign improvement.
- Trained junior team members on PPC best practices and tools.
Marketing Manager
Lissun
Gurugram
01.2024 - Current
- Crafted creative and compelling messaging that resonated with customers and drove sales.
- Utilized data analytics and A/B testing to optimize campaigns, enhancing overall marketing effectiveness.
- Managed Google Ads campaigns to achieve 2.5x increase in account ROI.
- Analyzed customer data to identify key trends and inform marketing initiatives.
- Monitored search impression share for brand keywords, ensuring optimal visibility across digital platforms.
- Led cross-functional teams to successfully launch new products and services.
- Led a team of 4, including 2 interns and 2 junior executives, to execute marketing initiatives.
Digital Marketing Expert
Southall Travel
Gurgaon
05.2025 - 02.2026
- Collaborated with UK marketing team to plan, execute, and optimize digital campaigns across Google Ads, Meta Ads, and StackAdapt, enhancing overall campaign effectiveness.
- Specialized in programmatic advertising via StackAdapt-creating and managing campaigns focused on both traffic generation and conversions.
- Leveraging StackAdapt's advanced targeting, contextual, and retargeting capabilities to drive quality leads and maximize campaign ROI.
- Implemented performance-driven strategies targeting UK travel market to drive lead generation and contribute to revenue growth.
- Managed full-funnel marketing efforts including campaign creation, A/B testing, audience segmentation, and performance reporting to ensure strategic alignment and informed decision-making.
- Working cross-functionally with design, tech, and sales teams to ensure alignment on campaign goals and timely execution.
- Achieved consistent improvements in ROI by optimizing ad spend, improving conversion rates, and leveraging real-time data insights.
Assistant Manager, Media
ARM Worldwide Pvt. Ltd.
Gurugram
06.2022 - 09.2023
- Managed multi-channel digital campaigns for Bajaj across verticals: personal loans, home loans, car loans, two-wheeler loans, mutual funds, health insurance, pocket insurance, car insurance.
- Managed media advertising efforts across multiple platform including Google, Facebook, Instagram for multiple clients.
- End-to-end planning, executing and optimising of paid social media campaigns.
- Prepared and shared regular reports collating lessons learned and best practices; provided recommendations for future performance of marketing channels.
- Analyzed website and social media analytics to identify trends and opportunities for improvement.
- Handled clients in insurance, housing, finance, healthcare, and service sectors, including credit cards, personal loans, and doctor loans.
Senior Analyst
Concentrix Daksh Pvt Ltd
Gurugram
03.2018 - 05.2022
- Oversaw Asian paid search, GDN, and YouTube channel activities, managing budgets to ensure effective allocation.
- Spearhead the campaign performance via detailed analysis and optimising campaigns for target KPIs.
- Steered setup and optimization of paid search campaigns, focusing on structure, match type strategy, negative keywords, ad optimization, and cross-device attribution.
- Prepared and shared regular reports, collating lessons learned and best practices to recommend future performance improvements for channels.
Associate Customer Support
Tech Mahindra
Noida
11.2016 - 02.2018
- Ensure delivery of excellent customer service through fast and accurate processing of orders, communication, and coordinating with other departments to resolve inquiries.
- Resolved customer inquiries and issues efficiently, enhancing customer satisfaction.
- Managed daily operations for US and UK clients using backend tools including BCRIS, IPairs, DMS, ensuring seamless service delivery.
- Facilitated user call connections, voicemail setups, and service provider modifications to optimize communication services.
- Assist management in ensuring performance goals are met.
- Mentor or give direction to junior team members and provide training on best practices.
Education
Master of Computer Applications -
UTTAR PRADESH TECHNICAL UNIVERSITY
UTTAR PRADESHBachleor of Computer Applications -
CCS University
MeerutSkills
- Google Ads Expert
- Bing Ads Expert
- Search engine optimization
- Marketing Strategies Expert
- StackAdapt Experienced
- Media Planning Expert
- Social Media Expert
- Team Leadership
Timeline
PPC Manager
Techmagnate
02.2026 - Current
Digital Marketing Expert
Southall Travel
05.2025 - 02.2026
Marketing Manager
Lissun
01.2024 - Current
Assistant Manager, Media
ARM Worldwide Pvt. Ltd.
06.2022 - 09.2023
Senior Analyst
Concentrix Daksh Pvt Ltd
03.2018 - 05.2022
Associate Customer Support
Tech Mahindra
11.2016 - 02.2018
Master of Computer Applications -
UTTAR PRADESH TECHNICAL UNIVERSITY
Bachleor of Computer Applications -
CCS University